Our Insights
UK Lawyers Tweeting to the Top
Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social...
The Challenge of Building Trust Online
This past weekend I visited friends in the Hamptons. After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep. But a few hours later...
Marketing Automation: The Next Frontier for Law Firm Marketing
"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the...
When ROI Analysis Proves to be Superfluous
One of the biggest advantages of operating in the digital realm is the ready availability of data that makes it much easier to measure results. This is a boon for anyone using digital technology for a new business...
Two Ways to Immediately Improve Your Law Firm's Content Marketing
If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in...
Why Corporate Journalism Is a Bad Idea for Law Firms
Last week I wrote about the 2014 digital and content marketing survey that was just released by Greentarget and ALM. This is one of the most informative bits of research available on the legal market (or more precisely...
Message to CMO's — Wake Up and Smell the Content!
Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the...
Do Large Law Firms Need a Chief Digital Officer?
Over the last year, a new position has been created by many Fortune 1000 companies -- the Chief Digital Officer. The CDO joins the executive suite as an important new player charged with the responsibility of...
Using Social Technologies for Competitive Intelligence
By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social...
4 Hidden Benefits of Content Marketing for Law Firms
Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on investment (ROI) is a key measurement of success for...
Our Posts
- 9 Ways to Improve Page Load Times with Website Design for Law Firms
- The Importance of Featured Snippets for Law Firm SEO
- SEO for Law Firms: 12 Tips on Writing Blogs for SEO
- How to Improve Marketing for a Law Firm With a Multi-Channel Funnel Strategy
- How to Use Legal Blogging for Client Retention and Loyalty
