Our Insights
Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review. Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to...
5 Conversion Rate Optimization (CRO) Trends for Law Firms in 2021
So much changed about the way we work the past year. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers dealt with a lot of transformations. One thing that didn’t change, though - and never will - is the need to...
Why Law Firms Should Use Inbound Marketing to Generate More Leads
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
11 Important 2021 SEO Trends Law Firms Need to Know
Search engine optimization (SEO) is a constantly evolving science, yet there are fundamentals that will remain the same. SEO experts understand the latest trends but also adhere to time-tested methods so that they don’t make missteps that can lead to low performance...
What Are the Top Blogging Topics for Law Firms?
A well-curated blog can do so much for your law firm. Blogs not only push your content and promote your expertise, but they give you more material to leverage in social media and help to boost your search engine rankings (SEO). In short, if you have a digital...
8 Types of Videos Every Law Firm Needs
Video is becoming more than a “nice to have” - it’s essential for law firm marketing. Video not only gains interest across more channels, but it can also add credibility to your content. Production value doesn’t matter as much as the information presented - if you can...
5 Tips for Creating High Engagement LinkedIn Posts for your Law Firm
Law firms are posting content to LinkedIn day in and day out. But they often find it troubling to garner the high engagement rates they’re looking for. On a platform with plenty of content, how can your firm create high engagement posts? Keep reading for some ideas....
Instagram Tips for Law Firms
Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to...
How to Integrate Motion Graphics in Your Law Firm’s Content Marketing
General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media...
10 Reasons Your Law Firm’s Digital Marketing Strategy Isn’t Working (And How to Fix It)
Law firms rely heavily on digital marketing to fuel their growth. That doesn’t mean that their plans are always successful, though. Sometimes, despite the most thoughtful planning and diligent execution, your law firm marketing strategy won’t produce the results you...
Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review. Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to...
Our Posts
- Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
- 5 Conversion Rate Optimization (CRO) Trends for Law Firms in 2021
- Why Law Firms Should Use Inbound Marketing to Generate More Leads
- 11 Important 2021 SEO Trends Law Firms Need to Know
- What Are the Top Blogging Topics for Law Firms?
