Our Insights
How Law Firms Can Create a Landing Page in HubSpot
If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the...
15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients. On the other hand,...
A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms
How to Hire a Content Marketing Company for Law Firms Content marketing has become an essential arrow in a legal marketers’ quiver. Content marketing is the modern way to get new leads, drive traffic to your digital...
Advanced LinkedIn Strategies for Law Firms
LinkedIn continues to advance their content ecosystem. You can use the various features available to better connect with decision-makers. In this post, we are exploring some advanced content tactics that will help you...
Improve SEO & Conversions With A Website Audit
Why Law Firms Should Conduct a Website Audit to Improve SEO and Conversions In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is...
Facebook Advertising for Lawyers: How to Reach Your Target Audience
Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can...
HubSpot CRM for Law Firms: Best Practices for Success
HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact...
10 Telltale Signs It’s Time to Hire a Law Firm Marketing Company
Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly...
What Is a Pillar Page? And Why It Matters For Your Law Firm’s SEO Strategy
As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar...