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Account Based Marketing for Law Firms

Account Based Marketing for Law Firms

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...

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Top 16 Website Mistakes Legal Marketers Should Avoid

Top 16 Website Mistakes Legal Marketers Should Avoid

A website is a crucial tool for any law firm. In today’s digital landscape, 86% of consumers say they rely on the internet to find local businesses. However, it’s important to note that having just any website isn’t necessarily better than having no website. Many...

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