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12 Outdated SEO Practices Lawyers Should Avoid

12 Outdated SEO Practices Lawyers Should Avoid

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your firm’s online visibility. Here are 12...

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Top 8 Marketing Automation Tools for Law Firms

Top 8 Marketing Automation Tools for Law Firms

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously...

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How Legal Marketers Can Rank in Google News

How Legal Marketers Can Rank in Google News

Today’s Google searches can return news results in a variety of formats. Content can be delivered across Google News, Google Search, Google Assistant, YouTube, and Discover sections. How does Google determine which content will appear in this coveted section? Here are...

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12 Law Firm Content Marketing Tactics That Work

12 Law Firm Content Marketing Tactics That Work

Today in legal marketing, it’s all about sharing your expertise and gaining new leads. Though law firm content marketing comes in many forms across several channels, effective strategies increase web traffic, convert more leads, and win clients over time.  There are...

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How Law Firms Can Avoid The Email Spam Trap

How Law Firms Can Avoid The Email Spam Trap

If email is an important part of your marketing mix - and it is, for most law firms - then you need to be concerned about spam traps. Many legal marketers understand that a spam trap might be out there and that it can hurt their efforts, but they don’t necessarily...

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Why Do Attorneys Need SEO?

Why Do Attorneys Need SEO?

Search engine optimization is crucial for any kind of business. Are you an attorney that’s been overlooking SEO strategy? The truth is, doing so is a mistake that could cost you web traffic, new leads, and added revenue. Here’s a breakdown of why SEO is so important...

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