Category: SEO

Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms create more unique, authoritative content that ranks higher in search results. But what exactly is information gain, and how can law firms optimize […]

Instagram is more than just a visual platform—it is also a powerful search engine that law firms can use to increase brand awareness, attract new clients, and showcase expertise. With over a billion active users, ensuring your firm’s content appears in Instagram search results is crucial for expanding your reach. The key to success is […]

Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has shifted from simply repeating keywords to creating content that aligns with user intent and provides genuine value. While […]

In the competitive legal industry, leveraging multiple channels to connect with potential clients is essential. Many law firms rely heavily on SEO to drive traffic and leads, but there’s an untapped opportunity that complements SEO perfectly: YouTube. YouTube isn’t just a platform for entertainment; it’s a powerhouse for education, trust-building, and visibility. As the second-largest […]

Growing your practice is heavily dependent on lead generation. SEO plays a surprisingly impactful role in attorney lead generation. Though SEO and lead generation involve two different strategies, they are both part of an effective marketing plan that can help your firm to grow. In this post, I will share eight tips for SEO lead […]

As a law firm leader, your focus is on achieving results—attracting more clients, increasing visibility, and driving growth. While SEO (Search Engine Optimization) might not seem like a top priority, here’s the truth: if your law firm isn’t appearing where potential clients are searching, you’re missing valuable opportunities to grow your firm. In this blog, […]

  Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars, it’s no longer just a convenience—it’s how many users navigate the web in their daily lives. For law firms, optimizing […]

With increased competition on search engines like Google and Bing, it takes a concerted effort to achieve a high ranking and even appear on page 1 of a search engine results page (SERP). For your law firm’s website to appear on page 1 organically, above your competitors, you’ve got to continuously optimize your website’s search […]

As 2024 draws to a close, the world of search is experiencing unprecedented shifts. From the rise of AI-driven search results to the continued importance of mobile optimization, SEO trends are evolving faster than ever. For law firms, staying ahead in this competitive landscape is crucial for attracting clients and establishing authority in the legal […]

Attempting to understand how the Google Search algorithm works can seem like trying to crack a code, but it’s essential for your law firm’s online success. The algorithm determines which pages show up in search results and in what order, making it a powerful tool for driving visibility and attracting new clients. Here’s the good […]

SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just setting and forgetting your SEO plan, I recommend breaking tasks down into daily, monthly, quarterly, and yearly actions. […]

  Video has become a crucial part of any integrated digital strategy. In fact, 86% of marketers agree that video is one of the most effective ways to grab attention online, and it’s quickly becoming a top method for potential clients to gather information. But how do you ensure your video gets found in the […]