Category: SEO

While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a considerable chunk of time toward wasted efforts and […]

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online visibility and enhancing SEO. In this blog I will explore the importance of legal directories for law firms, guiding you […]

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages (SERPs) for mobile devices like smartphones and tablets. As the number of mobile users skyrockets, mobile search has come […]

Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these law firm SEO myths had a nugget of truth behind them at some point. Whatever the cause of these SEO myths, law firms […]

Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should you do if you notice falling traffic? In this blog, I’m revealing ten effective strategies to revive your […]

It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts.  However – when done correctly – SEO […]

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract local clients. Ready to elevate your local marketing strategy? In this blog, I’ll explore how LSAs on Google […]

Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the clicks. With so much traffic at stake, it’s easy […]

In legal marketing, making strategic SEO decisions without data is like arguing a case without evidence. A data-driven approach ensures your firm isn’t relying on luck but instead leveraging insights for consistent online visibility and lead generation. But how can law firms effectively use data to guide their SEO efforts and ensure they’re optimizing for […]

Many law firms have recently launched new websites or are in the middle of a redesign. Having a great looking website is only the first step. Once the new site is launched, your next focus should be how to get your website to rank highly on search engine results pages. This will enable your firm […]

Search engine optimization (SEO) is an essential part of any law firm’s online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time. Implementing SEO and achieving good results is not always easy. […]

Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms create more unique, authoritative content that ranks higher in search results. But what exactly is information gain, and how can law firms optimize […]