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For legal marketers, the Meerkat story presents both an opportunity and a lesson to be learned.

The barriers to collaboration in Big Law firms are deeply engrained in their culture.

Google + communities can be very effective in reaching a target audience of business decision makers.

Having survived a severe downturn in the years following the 2008 financial collapse, the legal business today remains unsure of its footing, stuck in a mode of transition and uncertainty.

Accountants for the most part are just as slow as lawyers in coming to the social media party. If anything they may be trailing behind the legal profession.

This year we’ve expanded our coverage to provide a ranking of the top 100 U.S. firms.

Content Marketing is one of those slippery terms that serves a multitude of purposes and covers up a multitude of sins

The concept is based on adapting the idea of an author’s platform, as this has emerged in the publishing industry in recent years, to the needs of lawyers, accountants and other professionals.

How can Lawyers improve their LinkedIn profile? Any lawyer who hopes to attract new clients, be known as a thought leader in their area of practice or benefit from their professional network need to learn how to improve their LinkedIn profile and insure that their profile is the best it can be. The $18 billion social network reigns supreme […]

In the course of our work as consultants in the legal market we have a chance to meet many interesting and talented people who are spurring innovation and driving market transformation. Mark Cohen is one of the standouts in this category. He is one of the most insightful people we know when it comes to […]

I recently gave a presentation to members of the New York chapter of  the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now what?” The audience was mostly comprised of marketers at top law firms who are focused on learning how to properly utilize social media and how to take their firm’s social media marketing to the next level. As is often […]

One bit of intelligence we’ve gleaned from our research in the US and UK is that small law firms are just as active in the social arena (if not more so) than large law firms are. So this year, as we are in the midst of compiling a new Social Law Firm Index, we are going […]