by Guy Alvarez | May 18, 2022 | Marketing Technology, Uncategorized
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by...
by Noreen Fishman | Jan 18, 2022 | Uncategorized
Why did you click on this blog post? Chances are, something in the title sparked your interest. Now, as you read through these first few sentences, you’ll decide if the rest of the article is worth reading. That’s why titles and introductions are a crucial combination...
by Natalie Moe | Nov 5, 2021 | Uncategorized
Email can be an extremely powerful channel. In fact, in a study conducted by HubSpot, 59% of marketers said that email led to their highest ROI. In the legal industry, email marketing is an important part of nurturing leads and supporting clients. But how can you be...
by Talia Schwartz | Aug 25, 2021 | Uncategorized
Social media marketing has several benefits and has become vastly popular. The only problem is that there is more activity and competition than ever before, making it harder for law firms to stand out. Fortunately, we’ve got you covered with best practices to help you...
by Noreen Fishman | May 24, 2021 | Uncategorized
As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most...
by Guy Alvarez | Jul 12, 2018 | Content Marketing, Uncategorized
What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing...
