by Noreen Fishman | Oct 2, 2023 | Content Marketing, Digital Marketing, Uncategorized
Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow down. Content is really the cornerstone...
by Kevin Vermeulen | Aug 28, 2023 | Content Marketing, SEO, Uncategorized
One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve spent valuable time and effort on. Why...
by Guy Alvarez | Jun 12, 2023 | Digital Marketing, SEO, Uncategorized
The Power of AI for Law Firms Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a specific challenge,...
by Noreen Fishman | Jun 2, 2023 | Digital Marketing, Uncategorized
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder...
by Noreen Fishman | Aug 1, 2022 | Digital Marketing, Uncategorized
PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our favorite tactics for improving...
by Guy Alvarez | May 18, 2022 | Marketing Technology, Uncategorized
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by...
