Category: Uncategorized

Targeting the Right Audience for Your Law Firm on LinkedIn

Marketing a law firm on LinkedIn is not about casting a large net; it’s about using a spear to catch a specific audience fitting the firm’s niche. Lawyers often find themselves on LinkedIn, searching for new clients, networking opportunities, and industry insights. However, without targeted strategies, LinkedIn can become just another social media platform where […]

A 9-Step Guide to Effective Content Marketing for Law Firms

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow down. Content is really the cornerstone of a successful digital strategy, but creating compelling content is […]

How to Repurpose Blog Posts for SEO Value

One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve spent valuable time and effort on.  Why Repurpose Content?  When it comes down to it, repurposing […]

How Law Firms Can Use AI

The Power of AI for Law Firms Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a specific challenge, or craft new thought leadership, advanced generative AI […]

How Law Firms Can Access Google Analytics 4 Audience Builder When Creating Ads

If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder directly in the Google Ads user interface (UI), streamlining the entire audience creation process […]

Top 10 Tactics for Pay-per-click for Law Firms

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our favorite tactics for improving pay-per-click for law firms.  Pay-per-click for Law Firms 1. Layered Audience: […]

Everything Law Firms Need to Know About Google Analytics 4

In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by “Google Analytics 4” moving forward. However, the name is […]

7 Tips for Writing a Great Law Firm Blog Post Introduction

Why did you click on this blog post? Chances are, something in the title sparked your interest. Now, as you read through these first few sentences, you’ll decide if the rest of the article is worth reading. That’s why titles and introductions are a crucial combination for your blog’s success. It’s easy to understand why […]

10 Tools for Legal Marketers to Increase Email Marketing Conversions

Email can be an extremely powerful channel. In fact, in a study conducted by HubSpot, 59% of marketers said that email led to their highest ROI. In the legal industry, email marketing is an important part of nurturing leads and supporting clients. But how can you be sure you’re getting the best results possible?  Your […]

Why Law Firms Need to Adopt a Campaign-Driven Marketing Approach

What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing campaigns target certain niches by creating premium content relevant to a target audience. A campaign-driven […]

Kevin Vermeulen joins Good2bSocial

Kevin spent the last 22 years helping lawyers, law firms and vendors grow their business. He is considered an expert and thought leader in marketing strategy for the legal industry.