by Noreen Fishman | Jun 2, 2023 | Digital Marketing, Uncategorized
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder...
by Noreen Fishman | Aug 1, 2022 | Digital Marketing, Uncategorized
PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our favorite tactics for improving...
by Guy Alvarez | May 18, 2022 | Marketing Technology, Uncategorized
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by...
by Noreen Fishman | Jan 18, 2022 | Uncategorized
Why did you click on this blog post? Chances are, something in the title sparked your interest. Now, as you read through these first few sentences, you’ll decide if the rest of the article is worth reading. That’s why titles and introductions are a crucial combination...
by Natalie Moe | Nov 5, 2021 | Uncategorized
Email can be an extremely powerful channel. In fact, in a study conducted by HubSpot, 59% of marketers said that email led to their highest ROI. In the legal industry, email marketing is an important part of nurturing leads and supporting clients. But how can you be...
by Noreen Fishman | May 24, 2021 | Uncategorized
As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most...
