Introducing Our New Benchmarking Group for Law Firms: Drive Growth and Gain a Competitive Edge

When it comes to digital marketing, how does your law firm stack up against its rivals?

To distinguish your practice in today’s crowded legal marketplace, it’s critical to continuously assess your digital performance and leverage that data to optimize your online strategy. But if you want your firm to gain – and keep – a competitive advantage, merely tracking your own metrics isn’t enough – you’ll also need to monitor how well your firm is doing compared to industry norms and your competitors.

Good2bsocial’s new benchmarking groups, launched in partnership with Databox, will allow you to accomplish just that! Law firms that choose to participate, will gain access to exclusive, valuable data that will enable you to maximize the power of your law firm’s digital marketing assets to drive growth and gain a genuine competitive edge.  

The Benefits of Benchmarking

Benchmarking describes the process of comparing your firm’s digital performance metrics against industry standards and competitors. In a fiercely competitive legal market, these insights can benefit your practice in several key ways:

• Competitive Insight: Understanding how your firm compares to your rivals allows you to accurately gauge your current position and identify opportunities for tangible improvement. 
• Discover Best Practices: Benchmarking against top-performing competitors often reveals successful digital marketing tactics that your firm should adopt.
• Informed Goal Setting: Benchmarking also provides a baseline to set realistic, achievable goals and monitor your firm’s digital marketing progress.

Good2bsocial’s new benchmarking groups will help establish benchmarks for key digital marketing metrics for AmLaw 200 firms and firms of all sizes and practice specialties. By participating, you’ll not only be able to view the current benchmarks but also have the ability to customize benchmarks for the metrics most relevant to your practice.

Rest assured that all of your data will be anonymized and secured. Each participating firm will only see how their specific performance measures up to the benchmarking group; we won’t share any identifiable data.

What We’ll be Tracking

For benchmarking to be effective, it’s critical to have access to reliable data from trusted sources. We’ll be leveraging a variety of sources to track and measure the Key Performance Indicators (KPIs) crucial to digital marketing success in the legal sector, including:

• Google Analytics 4 (GA4): GA4 offers marketers in-depth insights into user behavior and interactions on their website, including total users, engagement rate, session duration, and average page/session.
• Google Search Console: Google Search Console allows marketers to monitor, maintain, and optimize their website’s visibility in Google’s organic search results by tracking click-through rates, impressions, top-linked pages, and more.
• Google Ads: Google Ads provides valuable data on ad performance, such as ad clicks, cost-per-click, and conversion tracking
• LinkedIn, Facebook, Instagram, YouTube, X: These platforms provide a treasure trove of metrics, including data on followers, impressions, views, likes, and shares.
• LinkedIn Ads: LinkedIn Ads allow marketers to track impressions, click-through rates, cost-per-click, campaign spending, cost-per-acquisition, and more.
• Hubspot Marketing, Hubspot Sales: The Hubspot KPI dashboard provides a comprehensive overview of marketing performance, including metrics such as deals closed, deals in progress, and average deal size.
• Semrush: Semrush allows marketers to track search visibility, organic traffic, keyword rankings and page positions, domain authority, your website’s backlink profile, and more.

We plan to incorporate even more data sources soon, so be alert for updates!

Enhanced Insights with RAD

As a member of Good2bsocial’s benchmarking groups, your firm will also have an opportunity to benefit from the enhanced insights provided by RAD, our Real-Time Analytics Dashboard.

Utilizing proprietary analytics tools that integrate all of your digital data, RAD goes beyond simple web analytics and social media tools to generate powerful reports packed with valuable insights into your client’s digital behaviors and your campaigns, providing the real-time information needed to identify critical trends and develop data-based action plans for achieving your goals.

RAD organizes all your firm’s data in one convenient locale, and the wide variety of integrations allows you to draw upon metrics from several sources, from social media and email marketing platforms to Google Analytics and more. And since RAD will integrate with just about any software with an open API, you won’t need to worry about adjusting your firm’s current mar-tech stack.

Ready to Learn More?

Participating in our new benchmarking groups will empower your firm to make better decisions around strategy, budget, goal setting, planning, and execution. If you have questions or are ready to explore this unique opportunity further, reach out and schedule a free consultation today.