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Law firm content marketing insight with our legal marketing blog . We bring you the latest tips, tools, and strategies in digital marketing for lawyers and legal marketers at law firms and companies in the legal industry. 

Top 5 Videos on Social Business and Enterprise Social Networks

Top 5 Videos on Social Business and Enterprise Social Networks

What exactly is Social Business? What is an Enterprise Social Network? Why Should I care? Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN’s) and their value proposition is often complicated. Even when you spend a significant amount of time explaining what Social Business is or what an […]

Are Enterprise Social Networks Creating More Silos?

Are Enterprise Social Networks Creating More Silos?

One of the leading value propositions of an Enterprise Social Network “ESN” is that it enables organizations to break down silos. The idea behind the implementation of an ESN is a good one. You set up an internal network where everyone in the company can see what everyone else is working on and that leads […]

Tweeting Sweet Nothings in the Millennials' Ears

Tweeting Sweet Nothings in the Millennials' Ears

There was an interesting article in The New York Times last weekend about the growing importance for companies of all sizes to embrace the mindset of the up and coming Millennial generation. As we have written – the Millennials will be the first wave to enter the workforce having been weaned on social media – their […]

How Can Social Technologies Help with Post Merger Integration?

How Can Social Technologies Help with Post Merger Integration?

Aaaah! The joys of fall. The leaves are turning, there’s a cool breeze in the air, kids are getting ready for Halloween, and the smell of mergers is in the air…. Wait? What? Yes, that’s right.  This fall we’re hearing lots of chatter about new possible mergers in the works in the legal marketplace.  It […]

Five Tips for Measuring the ROI of Your Internal Social Network

Five Tips for Measuring the ROI of Your Internal Social Network

One of the most frequent questions I am asked as a social business consultant is, “How do I measure the value of my internal social network?“ With 70% of the Fortune 100 reporting that they have launched an internal social network over the last year, it is no surprise that so many people are trying […]

Order of the Coif Be Damned

Order of the Coif Be Damned

From reading the trade press over the last few months it’s pretty clear that the top-end of the legal business is facing serious financial pressure. Revenue is flat or down in most major practice areas. There’s overcapacity among the AmLaw 100 and there’s a steady drumbeat from corporate counsel to reduce costs. Apparently some corporate […]

Why Being Good is No Longer "Good Enough"

Why Being Good is No Longer "Good Enough"

Professor Oliver Goodenough of the University of Vermont Law School had an epiphany as he was walking through the exhibits at the LegalTech Show in New York last January.  This epiphany was important enough to have been the subject of an article by Rachel Zahorsky and William Henderson in the most recent issue of the ABA […]

Social Business vs. Knowledge Management – Part 2

Social Business vs. Knowledge Management – Part 2

We started discussing a new topic last week – exploring the differences between social business and knowledge management.  Are they fundamentally different approaches to solving the same set of organizational problems?  Or is this just a case of new rhetoric and business jargon being used to sell a new generation of software products? In the course […]

Is Social Business a New Thing or Simply Knowledge Management Rebranded?

Is Social Business a New Thing or Simply Knowledge Management Rebranded?

In the course of our ongoing efforts to spread the message to law firms and other professional service organizations about the inherent benefits of integrating social business technology into their daily practice, we receive a wide range of interesting feedback from our friends and contacts out there in the marketplace.  Most recently, we received this email […]

Rebuilding Your Law Practice as a Social Practice- Blawgs

Rebuilding Your Law Practice as a Social Practice- Blawgs

Blog Tips for Lawyers After your brief introduction to LinkedIn and Twitter, with this week’s installment we’re going to take a closer look at how lawyers have been successfully building their practices with social media.  It’s now time to check out the law blogs – also known as blawgs. Blogs – an abbreviation for web […]

Rebuilding Your Law Practice as a Social Practice – Twitter

Rebuilding Your Law Practice as a Social Practice – Twitter

Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]

My Top 7 Books for Social Business

My Top 7 Books for Social Business

  As the end of summer draws near, I have been spending a lot of time reading up on the topic of social business. There are a lot of good books out there meant for both novices and advanced social business practitioners. Here are a few of my favorites: Social Business by Design by Dion […]