Category: Content Marketing

Content Marketing is one of those slippery terms that serves a multitude of purposes and covers up a multitude of sins

The concept is based on adapting the idea of an author’s platform, as this has emerged in the publishing industry in recent years, to the needs of lawyers, accountants and other professionals.

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our bedroom window.  I looked at the clock […]

If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]

Last week I wrote about the 2014 digital and content marketing survey that was just released by Greentarget and ALM. This is one of the most informative bits of research available on the legal market (or more precisely on law firm marketing). As it only gets updated annually I thought it would be worthwhile to […]

Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market and this year turns out to be […]