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Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]

  As the end of summer draws near, I have been spending a lot of time reading up on the topic of social business. There are a lot of good books out there meant for both novices and advanced social business practitioners. Here are a few of my favorites: Social Business by Design by Dion […]

So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn account for yourself. So now what? How do […]

I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm.  She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to establish a meaningful presence on social media.   And she seemed […]

Over the last few years American businesses have embraced a new way of thinking, remaking themselves as less hierarchical and more social enterprises. This organizational change has been facilitated by new technology and a new communications paradigm. It seeks to harness the opportunity for productive social and business interaction that has been made possible by […]

Meet Charles Newbie. Charles is a first year associate at an Am Law 100 law firm. Charles has been given the task of researching whether or not a client violated Section 19(b)(1) and Section 19(g)(1) of the Securities Exchange Act as well as Section 17(a) and Rule 17a-1 when it failed to promptly provide information requested by […]

There have been many attempts over the last year to define what a social business is. IBM, Salesforce.com and many other enterprise software companies are spending a significant amount of money on advertising and marketing, trying to educate business owners of the benefits and values a social business offers. Yet for all their efforts, I […]

A couple of weeks ago, I had an opportunity to speak on a panel at Business Development Institute‘s Social Media Marketing Summit for Law Firms. It was a very well executed event with approximately 200 law firm professionals in attendance.

In order for an organization to truly become a social business, the culture has to be right. Social tools enhance transparency within an organization. There is no more hiding behind email or highly structured business silos. Social tools, especially Enterprise Social Networks (“ESN”), have the functionality that make it possible for every employee in an […]

Has the effective transfer of tacit knowledge become a reality? Thirteen years ago we lived in a different world. The hot buzzword back then was Knowledge Management. KM as defined by Wikipedia “comprises a range of strategies and practices used in an organisation to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences […]

This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don’t really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a conversation with other business owners and […]

Launching a successful Enterprise Social Network (“ESN”) is not about technology. It’s about people Let me repeat that. Launching a successful Enterprise Social Network is not about technology. It’s about people. As a social business consultant, I have been a part of ESN deployments at three different companies. The first one did not go great. The […]