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SEO is a process, meaning that you must constantly monitor, measure, and improve upon all the factors that determine how your website ranks in search results. In order to analyze your website’s SEO metrics, you need tools that gather and evaluate the appropriate data. In this post, we review the benefits of two major SEO […]

Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency. This webinar wrap-up delves deeper […]

If your law firm has been doing any kind of advertising online, you’ve almost certainly purchased advertising on at least one, if not more, of the major social networks. They can all be extremely effective in reaching your audience and attracting new leads, but they do all have their own unique advantages and disadvantages too. […]

Advertising and marketing has only become more difficult as consumers have become more wary of marketers’ tactics. We’ve discussed before that one way to overcome this challenge is publishing client-centric content more than promotional content. One way to increase the value of your thought leadership is influencer marketing, the fastest growing online customer-acquisition channel. Influencer […]

Facebook recently implemented a change to the way organic reach is calculated within their reports. At first glance, it could produce some scary looking results. The company has said that organizations could see numbers drop by as much as 20%. Even though a 20% drop in your reported organic reach might sound scary, the good […]

Marketing Automation is being used by companies and professional services firms to segment their target audience and generate more leads and clients. Law firms are now just beginning to become aware of the benefits of marketing automation but are unsure of exactly how automation works, what platform to select, and how to make a case […]

The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and marketing in the digital world, it can […]

Search engine optimization is a big part of doing business in the online world today. With all of the competition out there, it’s crucial for businesses to do whatever they can to give themselves a boost in visibility. A lot of attention is paid to SEO, keywords, and results pages as firms compete for the […]

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]

Generate leads with your law firm blog with useful, optimized content + a related call to action. Content marketing will continue to dominate marketing activity in 2018, according to the Smart Insights Global Survey in December 2017. There are several types of content—blogs, e-books, white papers, and case studies are just some of them. Of […]

Just as the website is an important part of your law firm’s business, a FAQ (Frequently Asked Questions) page is an important part of the website. A well written FAQ page brings several benefits to both you and your site visitors. If you haven’t put a FAQ page together for your law firm’s site, it’s […]

Content helps to promote your brand, establish expertise, and build trust. Whether you’re a tech startup or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas and formats to throw into […]