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Search engine optimization (SEO) for individual blog posts is a very important part of developing a successful blog. With each post added to the blog, there is a chance to reach more people and grow your audience. Each blog post provides an opportunity to talk about topics of interest and value for your clients and […]

Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and to ease communication between marketers and decision makers, making it […]

Podcasts can be a great way for a law firm to communicate with their online audience. They’re a perfect way to capture the attention of people who are interested in what you’ve got to say, but don’t want to sit down and read an article. Podcasts allow people to absorb information while they’re doing other […]

Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be intimidating for professionals who have exclusively focused on — and […]

Having a well written and search engine optimized biography online is an essential part of success. When people are looking for you, it is not only crucial that you’re easy to find, but that the information they find shows you in a positive light. Following are some suggestions to help you put together an online […]

In 2017 Working Mother 50 Best Law Firms for Women! Working Mother recognized U.S. law firms that create and use best practices in retaining and promoting women lawyers. However, leadership positions at firms for women remain stagnant at 20 percent. The good news is, based on our own anecdotal evidence at the agency, women are starting and running […]

Although not as popular as Google, Bing maintains a considerably large audience that includes many potential clients for your firm. Bing also powers Yahoo, which means that over 51% of Yahoo searchers see results from Bing’s index and ranking algorithm. Search results on both sites are almost identical, so optimizing for Bing works for Yahoo […]

A law firm blog editorial calendar might seem like overkill for something as simple as writing a post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look at […]

A Law Firm LinkedIn Showcase Page allows you to extend your firm’s Company Page presence by creating a dedicated child page to highlight specific aspects of the firm, a hot practice area, or to spotlight an initiative. People can then follow your Showcase Page as they follow any Company Page. In the short video tutorial […]

Good content is the heart and soul of a successful online marketing strategy. From text to images, videos, and overall layout, content can make or break an entire campaign. It is important to add value to an already large pool of information. You can’t just be echoing what everybody else is saying. You have to […]

Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person. Reputation management is an important part of every lawyer’s and law […]

Every day, newsrooms around the country are inundated with press releases – and legal media organizations are no exception. During my many years as an editor and reporter covering the law, I spent a good deal of time sifting through the dozens of press releases that clogged my inbox on a daily basis. The verdict […]