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​In sports, athletes with distinct skills join forces to form a championship team. Effective SEO for attorneys also relies on specialty players, including on-page and off-page SEO. These two components serve different functions, but are both critical to improving and maintaining your search engine rankings. What is On-Page SEO? On-page SEO involves all the optimization […]

Google has taken yet another leap forward in AI-powered search. In a move that could signal one of the most significant shifts in user behavior to date, the tech giant announced last month that it would integrate its AI Mode, or Google Gemini, directly in the Chrome Search Bar. This will allow users to receive […]

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these snippets are more important than ever, as they play a key role in getting your content featured in these new AI-powered experiences. Because meta descriptions […]

​If you feel like you’re always racing to keep pace with your law firm’s ever-expanding content calendar, it’s not your imagination. Consistently producing high-quality blogs, engaging newsletters, and compelling social media posts takes significant bandwidth, something few legal marketers can spare. No wonder firms are increasingly turning to Artificial Intelligence to lighten the load. When […]

​Has ChatGPT changed the way you work? In the few short years since its 2022 debut, ChatGPT and similar AI-powered tools have become integral to our daily lives, helping us save time and effort across a wide range of tasks. But should content creation be one of them? While many organizations are leveraging tools like […]

Do you struggle with the fast-changing nature of social media? I’ve been there myself; one moment, a legal topic is trending, and the next, attention shifts, making it difficult to maintain the level of visibility critical to engaging and converting potential clients. This is also where I’ve found artificial intelligence can be a game-changer. Instead […]

​Is your LinkedIn strategy optimized for maximum impact? The platform’s algorithm has undergone significant changes this year, fundamentally altering how legal content reaches potential clients and professional networks. Understanding these updates isn’t optional—it’s essential for maintaining visibility and generating qualified leads. With the new LinkedIn algorithm prioritizing thought leadership, meaningful engagement, and client-focused content, it’s […]

​Video isn’t just an option anymore—it’s a must-have for law firms looking to boost their online presence and connect with clients in meaningful ways. Take LinkedIn as an example. Recent updates to its interface suggest the platform is increasingly prioritizing video content. In fact, video consumption isn’t just growing on LinkedIn, it’s surging, with time […]

​Social media has become an indispensable tool for law firms looking to build their brand, showcase expertise, and connect with clients. But creating engaging, professional content while managing the demands of legal practice is no small feat. That’s where generative AI and LLM tools like Jasper, ChatGPT, and Claude can help simplify and enhance the […]

Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client? That obviously isn’t possible in the real world—at least not right away. Even when your site brings in qualified traffic, some website visitors are bound to leave without contacting your firm. But that doesn’t mean you’ve lost them […]

​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive, while falling numbers are inherently negative. But when it comes to connecting with your ideal client, I’ve […]

​Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when it comes to content creation, many legal marketers ask: Can AI truly replace the human contribution essential to creating compelling, accurate, and client-focused content? Fortunately, there’s no […]