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Social media is the biggest and best method to interact with people both far and near. Whether you are a single attorney running your own private law practice or a marketer at a large law firm, you need Facebook, Twitter, and LinkedIn to reach your target audience. Social media content is divided into two categories, […]

Email marketing allows you to build relationships with your prospects as you send them emails in the hopes of converting them into clients. But simply typing a message and sending it out won’t do. An email marketing campaign should not only be efficient; it has to be effective enough to make sure that your prospects […]

What is GDPR? GDPR means General Data Protection Regulation. It is a unified law that protects the data and privacy of people within 28 European countries. This regulation aims to give individuals control over what happens to the personal data they share with companies. GDPR requires businesses to explicitly get people’s consent before they can […]

A marketing campaign can be defined simply as a collection of activities – from sending emails to sharing blog posts on social media – that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When […]

Marketing success is increasingly linked to the quality of your law firm content. It’s how you demonstrate expertise, build your brand, and create relationships with clients, prospects and influencers. Where should you house your content? You want to be where your potential audience is, but with increasingly lean staff and ever expanding formats, channels, and platforms, it […]

Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. A successful online community can help law firms and lawyers innovate and develop new relationships with influencers, customers and prospects. Creating a community is the easy […]

A podcast interview is best enjoyed by listeners when conducted in a conversational style. That doesn’t mean that, as a host, you can wing it. You have to spend some time preparing and reading up on your guest and devising an outline for the episode that you can riff off of.  But beware of too […]

The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never change and are extremely necessary for a successful outcome. In Brian Solis’ […]

Content helps to build your brand, establish expertise, develop trust, and generate leads. Whether you’re a startup tech company or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas, formats, and […]

Measuring your marketing performance on social media can be tricky. If you really want to know how your social media marketing efforts are performing, it’s essential that you conduct a social media audit regularly. Without regular audits, you’re flying blind. An in-depth audit will allow you to see exactly where you’re committing your effort and […]

I was asked to speak last week at the annual NALP conference in Hollywood, Florida. I was a little afraid that the beautiful weather and the lure of the beach and pool would greatly diminish the attendance at my session. However, I was pleasantly surprised by the great turnout at the session on a topic […]

Google quietly confirmed that there was a recent, significant change made to their internal ranking systems; what they call a “broad core algorithm update.” The update was put into effect on Monday, April 16, 2018. As usual, there were no real details given as to how this update might change rankings. The world’s most popular […]