Archives

Everyone these days has their opinion about the millennial generation. From entitled young people that don’t know how to live in the real world, to hyper-connected technophiles that are going to change the human race, you’ll find perspectives on both ends and everywhere in between. When it comes to marketing, there are two important truths […]

If your law firm hasn’t yet claimed its Google My Business listing, you should make it a priority to do so. It won’t take long to set up, and it can be an extremely valuable digital asset. The process of claiming and setting up the listing is often lumped in with SEO tasks and techniques, […]

Performing a regular content audit is a great way to make sure all of the content on the your law firm’s web site is performing as well as it possibly can. A content audit involves taking a full inventory of all of the content on your domain and analyzing it based on a variety of […]

Google Search Console is important for a law firm’s website in that it can tell you about your site, show how it appears in search results, alert you to technical issues, and much more. This past July, Google announced a beta version of Search Console and gradually released it to select users. On January 8th, […]

On January 11, Facebook made an announcement about some pretty radical changes being made to the algorithms that build their users’ newsfeeds. The company plans to roll out changes over the next few months designed to make it easier for users to build and maintain personal connections. The overall goal is to make Facebook more […]

As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing budget be split evenly? Should you […]

There’s a very good chance you’ve noticed some changes in the traffic your site receives from Google over the last few weeks. You may be suddenly receiving a bit more, or, unfortunately, you may have noticed a drop. If your law firm has seen a rise or drop in traffic — or even a series […]

When people hear your law firm’s name or see your logo, what do they think of? Hopefully, their association is positive and they think of you as a law firm they can trust. Hopefully, they think of you at all. Law firm branding and trust is important to stay top of mind with clients and […]

Law firms that employ intelligent content methods and tools can save a significant amount of time and money when managing their content assets.

These days, when you need something, your first reaction is to reach for your phone. The same can be said about your target market. If they want information right away, they will reflexively use their mobile device to do research. That’s why now, more than ever, videos made specifically for mobile devices are necessary for […]

Editor’s Note: I asked Guy Alvarez for this year’s recommended reads for a new blog post, but since the titles below remain marketing classics, we’ve decided to update this post with Guy’s new recommended titles. Enjoy!  As we near the end of the year and start thinking about the holidays and winter vacations, I thought […]

Snippets are the explanatory text found below listings on Google’s search result pages. For the longest time, snippets have been limited to 165 characters. Recently though, Google made changes to their result pages to accommodate longer snippets. Today, they can go up to 230 characters, and sometimes more. How Did the Change Come About? Google […]