SEO is a process, meaning that you must constantly monitor, measure, and improve upon all the factors that determine how your website ranks in search results. In order to analyze your website’s SEO metrics, you need tools that gather and evaluate the appropriate data. In this post, we review the benefits of two major SEO tools for lawyers, SEMRush and Moz Pro, to help your law firm decide which one provides the features best suited for your company’s search engine optimization needs.
SEMRush is a comprehensive keyword research tool that also provides domain analytics, backlink tracking, and desktop/mobile search breakdowns. Keyword Magic is a feature that generates ideas for keywords based off of a seed keyword you’re targeting. Then, these suggestions are divided into groups and subgroups. SEMRush also gives you keyword suggestions based on the existing content found on your site.
If you’re unsure of how to improve your SEO tactics with just the raw data provided, SEMRush offers a variety of strategy ideas, semantic and content ideas, and technical SEO ideas to help your firm make progress.
Despite all that this website does provide, it lacks keyword management functionality. However, with integration capabilities with Google Analytics and Search Console as well as reporting features, SEMRush is still a good option for small to midsize business users.
Pricing: Starts at $99.95/month
Moz has been providing SEO services since 2004, longer than almost any other provider other than Google. With this expertise, Moz Pro generates industry-standard metrics to analyze your website. Similar to SEMRush, Moz Pro provides recommendations to help you optimize each page on your site to rank for your target keywords. Unlike with SEMRush, with Moz Pro you can organize, prioritize, and analyze keywords through built in keyword management features. Moz also provides a free browser toolbar extension, MozBar, that makes it easy to analyze any website without going through Moz.com.
The only true negative to Moz Pro is perhaps it’s equipped with too much functionality that may be overwhelming for those who just want the basics of SEO metrics. However, Moz does offer an abundance of free resources and knowledge for those just beginning to delve into the world of SEO, which can help guide you through the technicalities and practicalities of search engine optimization.
Pricing: Starts at $99/month
RELATED: Keyword Research Tools for Law Firms
At virtually identical price points, SEMRush and Moz Pro are both valuable SEO tools for lawyers. Each are top ranked, full service SEO specialists. For extensive keyword research needs, SEMRush might be the better choice, but if your law firm is more interested in keyword management, Moz Pro is the ideal tool. Moz Pro has a slight edge over SEMrush in the sheer number of metrics provided, but ultimately it comes down to which metrics your company will actually find useful.