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“If at first you don’t succeed, try again.” That’s an old saying that still resonates well with law firms, companies and entrepreneurs. In fact, a large part of modern online marketing is all about trying again – we call it retargeting. Retargeting, sometimes called remarketing, is a way of following users that have shown an […]

This year Good2bSocial launched the Legal Marketing 2.0 podcast because we practice what we preach. And what an amazing journey it’s been, meeting and engaging with innovators and thought leaders in the legal profession and sharing thoughtful insights and useful tips for legal marketers and lawyers. We’d like to take this time to thank our […]

Whether you just launched a law firm website or have had an existing site for years, it requires constant maintenance. In other words, you must continuously track your website’s analytics and monitor KPIs (Key Performance Indicators). Reviewing your content, monitoring SEO, and analyzing metrics are necessary for maintaining a website that can be easily found […]

Of the almost 200 posts we published on this blog in 2017, a few remained popular throughout the year, while others published later in the year quickly gained readership and made our list. The topics covered include content, social media, SEO, analytics, and more. Here, then, are the top 10 legal marketing posts of 2017 […]

People are more drawn to visual content than written materials. It’s the brain’s natural response. Visuals are faster and easier to digest. In the past few years, industries have worked out ways to utilize this cognitive process to promote products or services. As such, there has been a significant surge in video marketing. As per […]

If you count on Facebook ads to draw in more customers, it’s vital that you have a means to keep track of them. You need to know the impact they have and if they make any difference to your target viewers. Spending funds on Facebook ads with no understanding of their efficiency is a pointless […]

A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was […]

Do you wish you could get new clients just from your LinkedIn presence? Most professionals today have a LinkedIn account in order to keep connected with colleagues, recruit new employees, or even use advertising on the platform. However, a largely untapped opportunity is LinkedIn Groups for law firms. In this year’s Social Law Firm Index, we […]

E-books are a time-tested way to get the word out about your knowledge, skills, and expertise and provide helpful information to your target audience on a particular subject. If done correctly, e-books can also help to generate a healthy flow of income. The main goal of an e-book is to obtain leads. E-books are the […]

In September, Twitter launched a test which gave a select number of users an expanded character count per tweet. The most iconic feature of Twitter has always been the 140 character limit on tweets which reduced tweets to short, direct sentences. The company announced their test was successful and that they are implementing their new […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]