Archives: Podcasts

In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures, investing and commercial transactions. You can connect with Nina on LinkedIn here.   […]

In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and […]

In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the website, microsites and social channels and Josh is the firm’s Director of […]

In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix or encouraging employee advocacy to extend a firm’s message. Glenn is […]

In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learning group for managing partners of mid-size firms.  The program enables Managing Partners to help each other in their mastermind groups to solve their biggest problems. Uri […]

In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are equally as important for branding and to learn […]

In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm’s content marketing strategy. In the episode, Robert shares tips and techniques for developing engaging and effective law firm video marketing content to attract clients. […]

In this podcast, Anthony Geraci, discusses how to scale your law firm to new heights. Geraci is a lawyer, entrepreneur and founder of Lawcoaching.com, where he coaches attorneys to grow their book of business and how to manage their law firms. You can connect with Anthony on his website Lawcoaching.com or on LinkedIn here. Podcast […]

 In this podcast, Stewart Hirsch explains how you can develop a business plan for your law firm with his 7 step framework.  Hirsch is the executive leadership coach and managing director of Strategic Relationships LLC. He is also an author, speaker and senior coach for Trusted Advisor Associates LLC. You can connect with Stewart […]

In this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert. Margo Aaron began her career in psychology research and fortuitously transitioned into marketing and is the founder of That Seems Important. She talks with us about how her background in psychology has […]

In this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm. Connect with Joseph through podium.com or on LinkedIn here. How have you seen the customer journey change in recent years?  The customer journey is […]

In this podcast, Bill Bice, an expert in building legal technology companies, speaks about building the marketing foundation for your law firm. Connect with Bill at boomtime.com or follow him on Twitter at @billbice What has been the number one marketing mistake firms have made Your audience doesn’t care about you- they care about the […]