Archives: Podcasts

In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. Podcast Show Notes Lizzy is an accomplished analyst with a skill for identifying emerging trends among complex data. She combines this technical expertise with a thorough understanding of the needs of general […]

In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Podcast Show Notes Gina Passarella is editor-in-chief of ALM’s global legal brands and The American Lawyer. She has covered the business of law since 2005. She works closely with editors of […]

In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. Podcast Show Notes Duane Forrester is the VP of Industry Insights for Yext, and brings over 20 years of experience to the show. He has a history of running SEO at […]

In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. Wayne is the founder and managing attorney of Copo Strategies, a legal services and communications firm. Serving as a consultant to law firms or […]

In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own book. Podcast Show Notes Deborah Farone is the former CMO of two prestigious law firms Cravath, Swaine & Moore and Debevoise & Plimpton. She […]

Trends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our predictions of the top digital marketing trends for law firms in 2019. 1. Less Participation In Facebook Our 2018 Social Law Firm Index research shows that law firms […]

In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. Podcast Show Notes Author of 11 books, veteran of over a thousand live presentations to firms ranging from Reed Smith to Fish Richardson as well as speaking […]

In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of in our 2018 Social Law Firm Index. Podcast Show Notes Jennifer Malin is the Director of Marketing at Shumaker, Loop & Kendrick, LLP. Jennifer oversees the […]

In this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys. Podcast Show Notes Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and career consulting firm that helps executives market themselves to achieve their career goals. […]

In this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how to best utilize social media in the legal industry. Podcast Show Notes Maya Koshaba is Goodwin’s Social Media Strategist. Throughout her career as a social media practitioner, Maya has stood at the forefront of social storytelling, innovatively honing […]

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] In this podcast, Laura Galeano, the Chief Marketing Officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective law firm marketing team for the future of the legal industry. Podcast Show Notes Laura Galeano, Chief Marketing Officer at Bilzin Sumberg. Laura is a lawyer […]

The Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year’s report we added new categories including Instagram. In this podcast, we will discuss the methodology behind our this year’s index and provide insights into how our ranking algorithm has […]