Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations?
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations. Eric is a seasoned attorney and business operations professional. As the Director of Strategic...
Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team coordination. Gina is the Chief Marketing Officer at Robinson and Cole, an Am Law 200 firm. Robinson and...
Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey...
Podcast Episode 162: What Are Client Teams and How Can They Be Used?
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chief Business Development Officer at Goulston and Storrs. She has more than twenty years of experience in...
Podcast Ep. 161: Best Practices for Integrating Clients into Digital Marketing and Public Relations Efforts
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Amanda Schneider to discuss the benefits of including clients in your digital marketing efforts. Amanda is the CMO of Epstein Becker Green where she oversees a team of business development,...
Podcast Ep. 160: How You Can Raise Your Law Firm’s Brand Awareness with Podcasts and Videos
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosa Colón to discuss how law firms can use video and podcasting to reach their marketing goals. Rosa is the marketing technology manager at Lowenstein Sandler LLP where she manages the firm's...
Podcast Ep. 159: How Lawyers Can Improve Their Virtual Presentations
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Marsha Redmon to discuss how to master virtual presenting. Marsha is the CEO of Marsha Redmon Communications. For over 20 years Marsha has helped lawyers and executives communicate more effectively...
Podcast Ep. 158: How to Market a Sub Brand at a Law Firm
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced...
Podcast Ep. 157: How the Pandemic Has Caused a Shift in Legal Marketing
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development,...
Podcast Ep. 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the...
