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Legal Marketing 2.0 Podcast

Legal industry leaders and hosts Guy Alvarez and Tim Baran share deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.

Podcast Ep. 86: How to Measure the ROI of Social Media

In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...

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Podcast Ep. 85: Hank Grezlak on Working with ALM’s Newsroom

In this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. Podcast Show Notes Hank Grezlak is the Editor-in-Chief for ALM’s Legal Themes, Regional Brands, and...

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Podcast Ep. 84: How to Use Schema for Law Firm Websites

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables...

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Podcast Ep. 83: The Marketing Challenges of a Law Firm Merger

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein &...

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