Legal Marketing 2.0 Podcast
Legal industry leaders and hosts Guy Alvarez and Tim Baran share deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS...
read morePodcast Ep. 62: The Role of Marketing Technologists in Law Firms
In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP, joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. Podcast Show Notes John Witts is...
read morePodcast Ep. 61: The Value of Thought Content in Relationship Building
In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence greater...
read morePodcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website
In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Many firms want to move from a brochure-like website to a more modern site, optimized for lead generation. However, they often forget to consider...
read morePodcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors
In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification for lawyers and how it can help them differentiate themselves. Subscribe to the Legal Marketing...
read morePodcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast...
read morePodcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh
On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease CEO about the biggest marketing mistake attorneys make, using technology to differentiate your legal services, and how he’s used legal technology in his own firm to expand...
read morePodcast Ep. 56: Haley Altman on Legal Technology and the Client Experience
Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Subscribe to the Legal...
read morePodcast Ep. 55: Tips on Remarketing for Law Firms
Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing...
read morePodcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing
Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as her new book Last Night’s Soup Run and her involvement in a local charity for the...
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