Legal Marketing 2.0 Podcast
Legal industry leaders and hosts Guy Alvarez and Tim Baran share deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 95: Addressing The Diversity & Inclusion Challenge Using Lean Six Sigma
Podcast Shownotes In this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing. Karta Legal LLC is a woman-owned consulting...
read morePodcast Ep. 94: Disrupting Stereotypes in Workplace Communication
Podcast Show Notes In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias. The mission of Freeman Means Business is to create equity in the workplace, Susan’s goal is to help women...
read morePodcast Ep. 93: Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development
In this podcast, Betiayn Tursi, the global chair and co-founder of the Women In Law Empowerment Form (WILEF), talks about why women should build a social media presence, and how it can enhance their professional development. Podcast Show Notes Betiayn is responsible...
read morePodcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. Podcast Show Notes Joshua Peck is a nationally recognized leader in communications and...
read morePodcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. Podcast Show Notes Andrew Blum is a PR consultant and media trainer and...
read morePodcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm
In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product. Janet Falk is a Public Relations and Marketing Communications professional who advises attorneys with a solo practice or a small law firm....
read morePodcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal Marketing
In this podcast, Roy Sexton discusses how to win the room when you’d rather stay home - the benefits of introversion. Roy is a Marketing Executive, Author, Public Speaker, Community Leader, Arts Advocate, Animal Nut, Comic Book Reader, Toy Collector, and...
read morePodcast Ep. 88: Future-Proof Your Law Firm with Brand as a Business Strategy
In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. Podcast Show Notes Robyn Itule is the Director of Marketing for Fennemore Craig. She grew up in her career doing...
read morePodcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Law Firm Marketing Departments
In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business...
read morePodcast Ep. 86: How to Measure the ROI of Social Media
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...
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