Legal Marketing 2.0 Podcast
Legal industry leaders and hosts Guy Alvarez and Tim Baran share deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 84: How to Use Schema for Law Firm Websites
In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables...
read morePodcast Ep. 83: The Marketing Challenges of a Law Firm Merger
In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein &...
read morePodcast Ep. 82: Behind the Scenes of the Acritas Law Firm Brand Index
In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. Podcast Show Notes Lizzy is an accomplished analyst with a skill for identifying emerging trends among complex data. She combines this...
read morePodcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella
In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Podcast Show Notes Gina Passarella is editor-in-chief of ALM’s global legal brands and The American Lawyer....
read morePodcast Ep. 79: How Attorneys Can Use PR to Promote Both Their Cases and Practices
In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. Wayne is the founder and managing attorney of Copo Strategies, a legal...
read morePodcast 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own book. Podcast Show Notes Deborah Farone is the former CMO of two prestigious law...
read morePodcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019
Trends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our predictions of the top digital marketing trends for law firms in 2019. 1. Less Participation In Facebook Our 2018 Social...
read morePodcast Ep. 76: The Power of Language with John Klymshyn
In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. Podcast Show Notes Author of 11 books, veteran of over a thousand live presentations to firms ranging...
read morePodcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent
In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of in our 2018 Social Law Firm Index. Podcast Show Notes Jennifer Malin is the Director...
read morePodcast Ep. 74: Personal Branding for Attorneys
In this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys. Podcast Show Notes Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and...
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