Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law and The CEO of Legal Loft. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and...
Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform. Unlike most Legal...
Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategic business development and career coach. Given her impressive track record of helping lawyers expand their...
Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell and the founder and Editor-in-Chief of The Quintessential Gentleman, which is a media platform dedicated to telling...
Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review. Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to...
Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow...
Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media...
Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer. Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear...
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its...
Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times
On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for...
