Legal Marketing 2.0 Podcast
Legal industry leaders and hosts Guy Alvarez and Tim Baran share deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience
Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Subscribe to the Legal...
read morePodcast Ep. 55: Tips on Remarketing for Law Firms
Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing...
read morePodcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing
Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as her new book Last Night’s Soup Run and her involvement in a local charity for the...
read moreEp. 53: The Value of Digital Knowledge Management for Lawyers
Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Subscribe to the Legal Marketing 2.0...
read morePodcast Ep. 52: How Will GDPR Affect Legal Marketing?
Today, Guy Alvarez discusses GDPR and the challenges and opportunities it presents to marketers at law firms and legal services companies. Listen in for an overview of the major changes this new privacy policy will have on legal marketers as well as several...
read morePodcast Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews
Today our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy...
read morePodcast Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
A year ago we launched the Legal Marketing 2.0 podcast and what a journey it's been. It's exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we've received, the conversations we've had, the...
read morePodcast Ep. 49: Eric Fletcher – Leadership Starts with Listening
Former law firm CMO, Eric Fletcher, discusses what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of...
read morePodcast Ep. 48: The Changing Role of Law Firm Marketers With Kevin Vermeulen
Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts,...
read morePodcast Ep. 47: Competitive Advantage – Focus on the Client Experience With One North’s John Simpson
How do you create client loyalty? it's all about the client experience. One North’s John Simpson joins Good2bSocial’s Guy Alvarez and provides insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how...
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