Legal Marketing 2.0 Podcast
Legal industry leaders and hosts Guy Alvarez and Tim Baran share deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 76: The Power of Language with John Klymshyn
In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. Podcast Show Notes Author of 11 books, veteran of over a thousand live presentations to firms ranging...
read morePodcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent
In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of in our 2018 Social Law Firm Index. Podcast Show Notes Jennifer Malin is the Director...
read morePodcast Ep. 74: Personal Branding for Attorneys
In this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys. Podcast Show Notes Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and...
read morePodcast Ep. 73: The Evolution of Social Media in the Legal Industry
In this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how to best utilize social media in the legal industry. Podcast Show Notes Maya Koshaba is Goodwin’s Social Media Strategist. Throughout her career as a...
read morePodcast Ep. 72: The Law Firm Marketing Team of the Future
In this podcast, Laura Galeano, the Chief Marketing Officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective law firm marketing team for the future of the legal industry. Podcast Show Notes Laura Galeano, Chief Marketing Officer at Bilzin...
read morePodcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
The Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year’s report we added new categories including Instagram. In this podcast, we will discuss the methodology behind our this...
read morePodcast Ep. 70: How Law Firms Can Grow Their Revenues
In this podcast, Janine Buis of GrowthTera explains how law firms can grow their revenues through digital marketing and providing lawyers with sales training. Podcast Show Notes Janine Buis of GrowthTera is an experienced business leader, helping organizations build...
read morePodcast Ep. 69: Growing Your Audience with Email Marketing
In this podcast, Tom Tate of AWeber discusses how to grow your law firm’s audience with email marketing and provides tips for delivering emails your clients actually want to receive. Podcast Show Notes Tom Tate is the Product Marketing Manager at AWeber. With almost a...
read moreHow to Grow Your Law Firm with Kathy D’Agostino
In this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. Podcast Show Notes Kathy D’Agostino is a Business Coach, Trainer and Speaker for her...
read morePodcast Ep. 67: How to Generate Referrals Without Asking
In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger...
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