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Email marketing is one of the most effective channels for law firms to reach their audience, but how can firms make their emails even better? In the past, we’ve talked about the power of video and why lawyers and law firms should be using them to increase engagement. Imagine your typical client alerts or firm […]

Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency – including your website. In fact, 53 percent of mobile […]

Want to Learn How to Use Social Media for Audience Targeting? You know by now that social media makes an impact. In fact, Pew Research recently stated that 14% of Americans have changed their opinion on an issue based on something they saw on social media. That means you have a real opportunity to connect […]

Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This strategy worked so well; it brought them to the top search result for queries of […]

What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be returned verbally. If the interaction happens in a chat window online, […]

Last summer, I wrote an article about how Instagram is a largely untapped channel for law firms. In the course of a year, Instagram for law firms has become a little more important with 16% of AmLaw 100 firms currently utilizing the platform. But what are law firms actually posting on the image-centric site? And […]

Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when LinkedIn opened up the publishing part of its platform to all its […]

What are meta tags? What’s a meta description? Pretty hard to know you’re creating effective ones if you’re not sure what they are. In the vast world of SEO, meta descriptions are an important component that can be tricky – but necessary – to create. Meta tags are HTML elements that provide information about a […]

Last week we discussed a few of our favorite tools for Twitter. Today, we’re talking about useful Facebook tools for law firms that make your marketing more effective on the platform. We asked several top marketers what some of their favorite tools are for Facebook, the largest social network. There are so many to pick […]

Law firms are always looking for ways to grow the number of followers and reach on their social networks. One great tactic to accomplish this is influencer marketing. You might have heard of influencer marketing before. You might even know that it’s a big trend in the marketing world, literally changing the face of promotions […]

Last week, LinkedIn made a new announcement about the future of LinkedIn Groups. Law firms that use LinkedIn for professional networking or legal marketing will want to ensure that they understand what the changes are and how it may affect their current efforts. LinkedIn announced the return of new LinkedIn Groups to the mobile version […]

Twitter is a great social media channel for law firms looking to raise awareness of their services and enhance their thought leadership position. Many law firms focus on creating and curating quality content, gaining and managing followers, and working on engaging with their target audience, Twitter marketing requires significant time and resources in order to […]