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As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law firm and potential clients. Unfortunately, according to the World Wide […]

How often do you use Facebook? How about other social media? Do you consider what happens to information that you’re willingly sharing? Even if you don’t give much thought to these concerns in your personal life, if you’re marketing your law firm in today’s world, you need to start. Consumer privacy, data leaks, and questions […]

Building a solid link profile is a necessity in growing your law firm’s reputation online. A high-functioning link profile not only shows that you are an authority in the field, but you are up-to-date on relevant trends that are happening in the law community. Having a positive online presence means your firm is in the […]

If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts. Here’s what you need to know. What is call tracking? Call tracking (otherwise known as call analytics, attribution, or intelligence) is […]

In what seems like a weekly occurrence, we hear from law firms wanting to know how they can grow their following and reach on social media. While there are many way to grow your audience on social media, typically we recommend two main methods: employee advocacy and influencer marketing. Each of these has their own […]

Those in the world of marketing know that you will see better results if you use segmentation as part of your email marketing campaign since potential clients appreciate personalization. According to a recent report on the industry from Emma Email Marketing, 21% of respondents never use segmentation, Why Email Segmentation Matters Research from eMarketer found […]

It’s time to optimize your law firm website for audio. Did you know that in 2016, Google’s CEO said that 20% of their searches were voice-based? And Gartner predicts that by 2020, 30% of searches will be performed without a screen. With the increase in popularity of voice commands for phone and household devices like […]

Legal vendors are often incredibly sales focused, meaning they spend the bulk of their attention, budget, and effort on the bottom of the sales funnel – where leads are converted into clients. In the past, most SEO professionals have also focused on the bottom part of the sales funnel. However, digital marketing is changing which […]

Law firms need to be aware of Google’s change to mobile-first indexing to avoid potentially negative consequences. This mobile-first index prioritizes websites that are mobile-friendly in response to the growing number of people who browse the web on their smartphones. This switch was first announced two years ago and started rolling out slowly. Google began […]

According to a survey by Corporate Counsel Magazine, client alerts are one of the most valuable forms of law firm related content. In this competitive environment, law firms must realize that clients are paying for value and not just for hours of work. In order to remain top of mind, constant reminders in the form […]

If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification. Even so, several changes may require an adjustment period. […]

What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing campaigns target certain niches by creating premium content relevant to a target audience. A campaign-driven […]