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Legal vendors looking to increase leads will find that developing and implementing a specific lead nurturing strategy is critical. The problem that many legal vendors encounter is an inability to develop a lead nurturing strategy that actually resonates with clients. This is because clients no longer want to be sold to. Instead, they want to […]

In the last few years, marketing has changed significantly. One of the most significant differences is that most industries are now focusing on transforming the client experience. In the legal industry, however, very little has changed. Below, we explore a few simple ways you can enhance the experience of your clients while distinguishing your law […]

In the past, sales executives were so well-informed about their products that they were practically walking encyclopedias. Today, the sales approach has changed. This has largely been due to a shift in the B2B sales process that has thrust the buyer into the driver’s seat. Now, when a buyer connects with a sales representative, they […]

If you are wondering whether it is worth the time for your law firm to invest in Facebook ads, consider this: Daily users spend approximately 41 minutes each day on the social media platform. Clearly, Facebook is still extremely relevant. While all social media platforms offer varying benefits for advertising, Facebook is a smart choice […]

It’s officially summer which means it’s vacation season. Vacation time and holidays are a necessity for lawyers and legal marketers. It’s a way to recharge and maintain your physical and mental health. Now, the challenge is how do you sustain law firm marketing and business development efforts while you’re on vacation? We all know that […]

For unsecured law firm websites, the time may have come to make the upgrade to an HTTPS site. Google will soon mark all HTTP sites with a notification advising users that the site is “not secure.” Previously, HTTP sites were displayed with a neutral information icon; however, that icon will be replaced with an additional […]

Law firms have more ways than ever before to communicate with prospective clients. Yet many firms continue to rely on PR marketing rather than tapping into the potential of content marketing. What exactly is the difference? Content marketing offers an effective and relative method for leveraging valuable content across a variety of channels. Law firms […]

With the likes of Siri, Alexa, and Google Assistant now becoming a part of our everyday lives, it is safe to say that we have officially entered the era of digital assistants and voice search. SEO for lawyers is an important part of a digital marketing strategy, here’s what voice search means for them. The […]

Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues. While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what […]

User experience or UX refers to the user interface and the process users follow to interact with a website. SEO or search engine optimization is the process by which web designers and marketers ensure that the site has the utmost search visibility. With the growing importance of digital and content marketing, SEO and UX are […]

So, you’ve stumbled upon Google Analytics and have decided to use it to find out how well your website is doing. For casual users, it might be just a fun look at all the data Google collects. But for law firms that need it to measure site performance and gauge viewer engagement, it’s an entirely […]

Marketing can be one of the most difficult parts of running a law firm or a business as it’s something that needs continuous effort. Marketing styles can also change over time depending on the current trends—and these styles differ from market to market. For global law firms and companies, there are additional complexities involved as […]