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For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe.  Now, marketers are picking up on the trend in order to share insights and establish thought leadership in a new way. Content […]

Google has many marketing resources to offer law firms, such as AdWords and the new Google Marketing Platform. The company launched the new platform in late June, combining the services that you used to access separately via Google Analytics 360 Suite and DoubleClick Digital Marketing. The idea is that with the new platform, law firms […]

Once you’ve made the investment to attend a conference, there’s no turning back. We’ve all been to events where we’ve seen booths that are packed with traffic…..and those that are empty with staff standing around chatting only to each other. The problem is, if you end up in one of those latter booths, your wasting […]

One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a look at a few of our suggestions. These are items that have been […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Custom targeting options on paid LinkedIn allow your firm to connect with website visitors, key accounts, or mailing lists for hyper-targeted marketing that is more likely to generate new clients. Here’s how. Website Retargeting This form of marketing is becoming […]

As a law firm, you should take whatever steps you can to boost your ranking on search engines. One method that is frequently overlooked is guest blogging. When done correctly, guest blogging for law firms will provide SEO benefits by helping you build links in a manner that search engines view as organic. Why Guest […]

There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to action. However, there are a few things that all […]

Not all social platforms are created equal. You know this, but have you considered how your use of visuals should vary based on each platform? Every social channel will have their own best practices to engage your audience. The images and visual aids you choose are a big part of building a bigger, more active […]

A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who do not actually engage, either completely ignoring the emails […]

Featured snippets are the boxes that you see at the top of certain Google search results pages. These snippets deliver a brief answer without users having to click through. While featured snippets make search easier for users, they can be frustrating for firms trying to get a click back to the content on their website […]

This post is the second in a series on tips for optimizing your law firm’s website speed and performance. As a refresher, Google’s Page Speed Insight Rules are something you need to understand and pay attention to. Begin by plugging your URL into their PageSpeed Insights, and take a look at your current breakdown. You’ll […]

Facebook Lookalike audiences are one of the most impactful marketing tools out there. If you’re not familiar, Facebook Lookalike audiences are made up of people who share characteristics with your current prospects or clients. You can build these audiences in various ways – by uploading a prospect or client list, compiling data on engagement on […]