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A website redesign can be a great way to breathe new life into your law firm’s site. Updating your site design can do a lot to increase traffic and engagement. The process of getting from current site to new site, though, can be nerve racking. See: What to do Before Redesigning a Website Even though […]

You can’t have a purposeful, meaningful experience on Twitter without a feed that compels you to keep scrolling, learning, and engaging. And to do that you need to follow the right people and in the process, build your Twitter community.  Related: Twitter Best Practices for Lawyers: How to Enhance Engagement.  Before we get into it, […]

It’s inevitable that at one point or another you’re going to want to redesign your law firm’s website. Maybe search rankings have dropped off. Maybe lead generation and conversions have fallen. Maybe it’s just been a while and the site isn’t fitting in with modern trends. There are plenty of good reasons to give your […]

The concept of employee advocacy has been around in one form or another for a long time, but the Internet, and social media in particular, have transformed the practice and brought about entirely new possibilities. Employee advocacy is the promotion of a firm or organization by its staff. Employee advocacy programs work by helping to […]

If you want to establish a successful law firm content marketing strategy, you should begin by setting up an editorial calendar. This advice is not restricted to law firms, it’s a general axiom for all business blogging. It’s broadly applicable to publications of all sorts — whether you’re publishing website content or an e-zine, an […]

The contact page just might be the most important page on your law firm’s website. It is the point at which potential clients will decide if they trust you and give you their contact information. It is where your relationship with a new client begins. Yet, while careful thought is put into many website design […]

Email marketing tools Concep, Vuture, and Tikit, go beyond the basics of email which appeals to large law firms with a variety of needs. While it’s certainly not new, email marketing is still important. It remains an effective way of generating leads, building credibility, and strengthening relationships with clients through any device. Over 90% of […]

The speed at which your law firm’s website loads can have a tremendous impact on how your visitors react to it. We live in a world of instant gratification, and that’s exactly what visitors expect. A one second delay can be the difference between someone staying and looking through your content, or leaving. Research shows […]

Buffer is a tool that focuses on content scheduling and publishing to channels like Twitter, Facebook, LinkedIn, Instagram, G+, and Pinterest. In the past we’ve discussed the importance of creating an editorial calendar for your blog in order to stay organized and plan ahead. However, the same type of scheduling is essential for your social […]

Did you know that your email marketing list goes down in value by roughly 22% each year? Some subscribers opt-out of your list. Contacts change their email addresses without you knowing. Others just abandon the email address they use exclusively for filling out website forms. All of this becomes a problem if you’re trying to […]

You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools that can help you depending on your needs and […]

Do you ever wish you could combine the content you scroll past on social media, your blog subscriptions, and articles from your favorite publications into one simplified feed? As a lawyer or legal marketer, you understand the importance of staying up to date on relevant topics in the industry that impact you and your clients. […]