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The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. White & Case achieved the top Twitter ranking. A standout feature […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The Social Law Firm Index measures a law firm’s reach and engagement across various social media platforms, the quality of its thought leadership content, and how the firm optimizes its websites for search engines. Download the 2017 Social Law Firm Index! This year, Good2bSocial doubled the size of its reviews and rankings to include every […]

Search technology is constantly evolving. Each day, Google’s algorithms become a little bit better at doing their job. We don’t even notice the subtle changes, but every time we run a search, the results we get back improve. One of the biggest changes in search over the last few years, and greatly responsible for the […]

According to a HubSpot compilation of statistics on the use of visuals: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X more engagement than those without images. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received […]

YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half billion users, YouTube wields considerable power. See: A Law Firm’s Guide […]

Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your target audience will engage visually or would rather engage audibly.  […]

In our Legal Marketing 2.0 podcast, we’ve discussed how law firm CRM can be used for a multitude of activities like communication, coordination, client service, and business development. When deciding to use CRM systems for law firms, one must first understand their goals in order to receive the most value from their efforts. Some firms may […]

One sure fire way to make your marketing work better is to add or improve calls to action throughout your law firm website and marketing materials. In case you’re not familiar with the term, a call to action (often abbreviated as CTA) is very much what it sounds like. It is a line of text […]

A set of simple tips that recruiters and law firms can use to gain an edge in law firm hiring

A webinar is an online presentation meant to provide the audience with valuable information. Thought leadership is vital to positioning lawyers as experts in their practice areas which is why a webinar is an ideal opportunity to share your law firm’s specialized knowledge. Typically a webinar consists of a presenter speaking while the audience listens, […]