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Having the right project management tool can dramatically improve your team’s efficiency, productivity, and accountability.  The best project management tool for your team is going to depend on different factors like what you want to accomplish, your management style, and how much you’re willing to invest. Every team is different. It’s important to find a […]

In this year’s soon to be released Social Law Firm Index, we measured metrics like engagement, likes growth, and People Talking About This (PTAT), within our Facebook category. Most law firms on the AmLaw 200 have a Facebook page. However, not all use the platform to its full potential. Unlike LinkedIn, Facebook is appropriate to show […]

Over a quarter of the AmLaw 200 firms are on YouTube. Here’s a guide to make sure you don’t miss out on reaching potential clients. We’ve already discussed the value of lawyers using videos to build their brand and the impact this type of media can have on engagement rates. Now, it’s important to understand […]

Attending a conference can be beneficial in so many different ways. Conferences are an opportunity to hear new ideas, get expert advice on old ideas, and increase the size of your personal and business network. In fact, there is generally so much going on at a conference that it can be difficult to sort through […]

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on […]

A great way to stay top of mind with clients and prospects, deliver value, and nurture relationships is with automated email drip campaigns. The idea is that you can segment your email audience into different groups and fine tune the messages that each segment receives. Why Law Firm Email Drip Campaigns Make A Difference Assuming […]

Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and tracking goals, you’ll be able to go beyond the general (and […]

Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its […]

There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers Although this platform can sometimes seem like the wild […]

The first step to establishing your online presence is by building a website. Check that. There’s insta-presence on social media channels like Facebook, Twitter, LinkedIn, and Instagram. There’s also Medium and Tumblr for writing long form articles by simply signing up, logging in, and start writing. But the space on these platforms are rented. The […]

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals. The event was organized to allow law firm professionals and PR agencies […]