Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
In this episode of Legal Marketing 2.0, host Guy Alvarez is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance […]
Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do – both big and small – to address this issue and […]
Podcast Ep. 116: What do clients expect from law firms in today’s “new normal”?
In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, […]
Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Rachel’s process is informed by nearly 20 years of experience as […]
Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times
In this week’s episode, Guy Alvarez is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times. They canvass everything from law firm branding to social media marketing. Michael Mogill is Founder and CEO of the video marketing company, Crisp […]
Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice
In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell […]
Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from […]
Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation
In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the founder and CEO of Mind-Alliance Systems. Mind-Alliance offers an AI-powered business development […]
Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book, The Case for Culture. In his new book, Eric […]
Podcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery Strategy
In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson […]
Podcast Ep. 86: How to Measure the ROI of Your Law Firm’s Social Media
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your law firm’s social media activities. Podcast Show Notes: Why Should I Measure ROI? We see many law firms doing a great job with social media, but when it comes time to figuring out ROI, most legal marketers struggle to […]
Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life
In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is an expert on business development and marketing, coaching, executive presence, and personal development. She is the Executive Vice President of SCG Legal, an award-winning international law firm consortium, and the author of the new book […]