Archives: Podcasts

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform.  Unlike most Legal Marketing 2.0 Podcast episodes, this show’s guest hosts the show. Leia talks with Guy about Good2bSocial’s […]

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategic business development and career coach. Given her impressive track record of helping lawyers expand their books of business, Karen is one of the most sought-after […]

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell and the founder and Editor-in-Chief of The Quintessential Gentleman, which is a media platform dedicated to telling the positive stories of Black and Brown men. As social media […]

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review. Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to garner the most website traffic of any legal news website in the United […]

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more […]

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will […]

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer. Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear Guy and Lynn discuss how digital marketing has transformed the ways law firms develop business […]

On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its priorities when crises arise. Today, law firms must have a […]

On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for content on LinkedIn. Tune in to hear about the types of LinkedIn […]

In this episode of Legal Marketing 2.0, host Guy Alvarez is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy.  Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance […]

On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do – both big and small – to address this issue and […]

In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, […]