Archives: Podcasts

What law firm CRM does really well: Communication, coordination, client service, and business development.     Chris Fritsch is Founder and President of CLIENTSFirst Consulting, a strategic business development technology consulting firm that focuses on CRM, eMarketing and related technologies for leading law and other professional services firms. Chris applies her background in law and […]

Think of online behavior as an extension of offline behavior. If activities run afoul of ethics rules offline, don’t do it online.       Nicole Black is a Rochester, New York, attorney and the Legal Technology Evangelist at MyCase, legal practice management software for solo and small law firms. She has been blogging since […]

You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development.     Rich Bracken, a Business Development Manager at national law firm Stinson Leonard Street and Co-Chair of the Legal Marketing Association of Kansas City, is a frequent speaker and […]

Noted legal industry speaker and columnist shares his story of how he achieved thought leadership success using content and social media and how you can, too.     Mark is the CEO of LegalMosaic, a business legal consultancy; a Distinguished Lecturer of Law at Georgetown; a weekly columnist for Forbes; and a noted speaker on […]

Law firm awards submission insights and tips!        Our esteemed guest on episode 6 of the Legal Marketing 2.0 podcast, David L. Brown, is an award-winning editor, content strategist and writer with nearly 20 years of experience in the legal affairs arena. He works with clients to improve the quality of their content, […]

What is client journey mapping and why is it important for lawyers and law firm marketers?     Our esteemed guest on episode 5 of the Legal Marketing 2.0 podcast, Yolanda Cartusciello, is a business development and marketing consultant to law firms. She has over 20 years of experience in senior administrative roles in major […]

Are you using analytics to track your website performance and digital marketing efforts? If so, are you using it correctly? In this episode of the Legal Marketing 2.0 podcast, we discuss How to collect data What to do with the data you collect What are meaningful data insights? Google and other analytics tools     Podcast […]

Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and Local, with some actionable takeaways.      For more insights, check out our upcoming […]

The latest Legal Marketing 2.0 episode covers ten essential elements to become a thought leader. It stemmed from many conversations we’ve had with lawyers and professionals in the legal space about how to build their personal brand, switching careers and how to go about getting a foot in the door, or establishing expertise to attract […]

We’re excited to announce the launch of the Legal Marketing 2.0 podcast,  a weekly podcast for lawyers and legal marketers who are interested in exploring the latest trends in digital marketing, social media, content marketing, intelligent content, measurement and analytics, lead scoring, segmentation, marketing automation, outbound and inbound marketing and much more. The podcast is hosted […]