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Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and changemakers in the world of legal marketing. From the importance of DEI to forging relationships through marketing to the necessity of a client-centric approach to marketing, there was truly no […]

As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 […]

Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is important as a legal marketer. Do you remember the last event you attended? More importantly, do the people you met […]

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to learn how to make your best first impression when it comes […]

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along with several other items. So what happens if your site experiences mobile usability failure? Will your site […]

Instagram is one of the leading social media platforms across the globe, however, due to its emphasis on consumer marketing and its young audience, many legal marketers are hesitant to dedicate time to the platform.  If these past few years of marketing have proven anything, it’s that having a social media strategy that fails to […]

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible.  In our annual study of America’s top 200 law firms’ usage of social media and digital channels, The […]

In 2017, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile affect search traffic and what does it mean for your […]

Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your market – but only if done correctly, so you get […]

YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and responding to comments – is one way for all users to interact and increase engagement. The Shorts feature allows creators to […]

With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always strives to keep up with newer platforms. From Stories and the repurposing of Reels to its impressive advertising capabilities, the possibilities on […]

LinkedIn remains one of the top platforms for law firms. It is the #1 professional networking site, so it’s the perfect platform for those looking to establish their firm as an industry leader. LinkedIn has a robust set of features, including advertising capabilities, newsletters, online event hosting, image and video functionality, and more. So, how […]