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If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”. That’s easy to say when you’re an […]

Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them through stressful times. The worst thing you could do is appear as […]

On November 15th, we published the results of The Good2bSocial 2022 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite LinkedIn marketing hacks for lawyers looking to level up their marketing.  LinkedIn Marketing Hacks for Lawyers 1. Use LinkedIn […]

In order for new clients to learn about you online, they have to find your website first. The more visibility your website has, the greater your chances of generating more traffic and new leads. This visibility and ability to reach potential clients is highly dependent on search engine optimization. It’s always a good idea to […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously beneficial in so many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and boosts the […]

Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018,  the biggest roadblock is convincing firm leadership to try new tactics, with 57% of firms citing this as an obstacle. Also, just over half of the firms […]

Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video than other types of content (20 times more likely). LinkedIn has become a trusted source of helpful […]

Instagram is always improving their platform, and in order to better compete with TikTok, they’ve stepped up their game. Marketers in particular can really benefit from the new ways to create, organize, and promote content on Instagram. But first – you need to know what these new Instagram features for law firms are! Here, we […]

The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chat apps expedite your first contact with potential clients visiting your website and provide reassurance that you’ll be available at all hours. Live chat apps also allow you to engage with and capture […]

As marketing efforts continue to transition into our digitally influenced world, email remains one of the pillars of online marketing with the highest return on investment for small businesses. Obviously, the main goal of email marketing for law firms is to drive traffic and convert new leads into clients. Your second priority, however, should be […]

Video is an increasingly crucial component of successful legal marketing. Now, marketers searching for a way to make their content more discoverable and engage with other creators on YouTube have a new tool in their arsenal. Handles offer the ability for content creators to turn their video page into a community. Here’s a breakdown of […]