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YouTube is a content powerhouse. Though it’s been around for 15 years, it has exploded in recent years along with the popularity of video viewing. In the US, 62% of users access YouTube daily, and it’s often the first resource when people are searching for information. Good thing they are always innovating! In fact, YouTube recently […]

Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular channel?  The work you put in before your podcast airs, the […]

You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing timely and relevant content that demonstrates your knowledge and experience and engages with your audience. But how do […]

In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily digestible way. However, with such a saturated landscape, many firms mistakenly believe that starting a […]

If you’ve even dabbled in digital marketing in today’s business environment, then no doubt you’re familiar with the term SEO. SEO – or search engine optimization – is a complex and ever-changing science, but one that can offer serious rewards for those who do it right. The trouble is, most marketers don’t truly have the […]

B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate decision-making. With B2B, you’re often dealing with multiple decision-makers, and over a longer period of time. B2B […]

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past performance, create and refine strategies, and look for new ideas that can be applied […]

The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even helpful. The landscape is constantly changing, though. Here’s what lawyers need to know to navigate the current world of online advertising strategy.  What […]

This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to other sites. Here’s what law firms need to know about the latest Google link spam update.  Just […]

Thought leadership has been one of the most important trends this past year for legal marketers. Nowadays, potential clients are suffering from digital fatigue. And website and social media posts filled with self-promotion are no longer going to perform well. Audiences are looking for content that is educational in nature and provides real value. As a […]

Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of the top legal marketing trends from the past year. Legal Marketing Trends 1. Video Marketing […]

This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it does every year, this study has revealed many interesting insights into the world of legal marketing, how successful […]