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Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights acquired through artificial intelligence (AI) can be applied across several areas of your […]

YouTube is the second most popular site next to Google. But sadly, not all firms take advantage of this platform’s popularity by creating videos that engage and excite their audience.  As a part of our annual study, The Social Law Firm Index, where we study and rank America’s top 200 law firms on their social media […]

If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while budgets aren’t growing to match it. Luckily, there are a lot of free or low-cost tools out there […]

Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so that you can reach a relevant audience that’s seeking the information you can provide. […]

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 21 of the best tried-and-true social media marketing tips for law […]

Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you follow some best practice suggestions, you can achieve a good balance. […]

YouTube is a content powerhouse. Though it’s been around for 15 years, it has exploded in recent years along with the popularity of video viewing. In the US, 62% of users access YouTube daily, and it’s often the first resource when people are searching for information. Good thing they are always innovating! In fact, YouTube recently […]

Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular channel?  The work you put in before your podcast airs, the […]

You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing timely and relevant content that demonstrates your knowledge and experience and engages with your audience. But how do […]

In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily digestible way. However, with such a saturated landscape, many firms mistakenly believe that starting a […]

If you’ve even dabbled in digital marketing in today’s business environment, then no doubt you’re familiar with the term SEO. SEO – or search engine optimization – is a complex and ever-changing science, but one that can offer serious rewards for those who do it right. The trouble is, most marketers don’t truly have the […]

B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate decision-making. With B2B, you’re often dealing with multiple decision-makers, and over a longer period of time. B2B […]