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LinkedIn is a powerhouse for legal marketers for so many reasons. It’s obviously a great place to make professional connections, and it’s an important platform for sharing thought leadership and using account-based marketing strategies. Did you know LinkedIn can also be a valuable tool for conducting market research? In this post, we are covering what legal […]

If your firm is active on YouTube, it’s likely that you’re looking for ways to get more views and keep viewers engaged. Keeping viewers interested in your video until the very end is a great goal for improving video performance. Here are some of our top tips for keeping your law firm’s audience watching videos until […]

Ideally, you’ve already firmed up your marketing strategies and budget for 2023. If not, you still have time! With that in mind, let’s take a look at what 2023 has in store. What should you be doing to move your attorney Search Engine Marketing (SEM) strategy forward for the coming year?  Forecasting an Annual Budget The […]

A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can implement to create even better social media content for their law firm.  One of the best things your […]

Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting for law firms? Podcasting is another great way to generate leads while providing value to your current and potential customers. […]

Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our strategies and better optimize. Here’s the most recent note from Google and how it relates to SEO marketing for law […]

Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights acquired through artificial intelligence (AI) can be applied across several areas of your […]

YouTube is the second most popular site next to Google. But sadly, not all firms take advantage of this platform’s popularity by creating videos that engage and excite their audience.  As a part of our annual study, The Social Law Firm Index, where we study and rank America’s top 200 law firms on their social media […]

If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while budgets aren’t growing to match it. Luckily, there are a lot of free or low-cost tools out there […]

Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so that you can reach a relevant audience that’s seeking the information you can provide. […]

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 21 of the best tried-and-true social media marketing tips for law […]

Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you follow some best practice suggestions, you can achieve a good balance. […]