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B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-researched, and involved in purchase decisions.  According to research from Forrester, in recent years the average number of interactions required to make a buying decision jumped from 17 to 27 – a 59% […]

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of your online marketing and increase revenue significantly. However, a poorly chosen agency can do anything […]

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how you use all of the features LinkedIn offers. We’ve compiled several tactics […]

AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area. Calling AI the “most profound technology we are working on today,” he shared his belief that AI can help businesses achieve […]

Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media is becoming more prevalent for law firms. Should you invest in paid social media? Here’s what law […]

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]

LinkedIn is a powerhouse for legal marketers for so many reasons. It’s obviously a great place to make professional connections, and it’s an important platform for sharing thought leadership and using account-based marketing strategies. Did you know LinkedIn can also be a valuable tool for conducting market research? In this post, we are covering what legal […]

If your firm is active on YouTube, it’s likely that you’re looking for ways to get more views and keep viewers engaged. Keeping viewers interested in your video until the very end is a great goal for improving video performance. Here are some of our top tips for keeping your law firm’s audience watching videos until […]

Ideally, you’ve already firmed up your marketing strategies and budget for 2023. If not, you still have time! With that in mind, let’s take a look at what 2023 has in store. What should you be doing to move your attorney Search Engine Marketing (SEM) strategy forward for the coming year?  Forecasting an Annual Budget The […]

A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can implement to create even better social media content for their law firm.  One of the best things your […]

Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting for law firms? Podcasting is another great way to generate leads while providing value to your current and potential customers. […]

Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our strategies and better optimize. Here’s the most recent note from Google and how it relates to SEO marketing for law […]