Top Legal Marketing Blog Posts of 2022

As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 blog posts in 2022:

1. 5 Leading Law Firm Instagram Accounts

As more and more law firms explore a variety of social media platforms, Instagram’s success remains elusive for many. Firms just aren’t sure how to remain genuine in their branding while leveraging the platform’s best practices. In this blog post, we cover 5 law firm accounts that showcase what success on the platform looks like.

2. 21 Webinar Survey Questions to Ask Before, During, and After Your Law Firm’s Webinar

It’s no secret that webinars have become all the rage since the COVID-19 pandemic. However, too many law firms still aren’t leveraging some of the best ideas for webinar creation and promotion, such as the use of surveys. In this blog post, we cover how law firms can make the most of their webinar by asking the survey questions before, during, and after their virtual event.

3. LinkedIn for Lawyers: Tips for Writing a Great LinkedIn Summary

Because a LinkedIn summary is often a user’s first impression, it can make or break a lawyer’s chances of garnering a connection. That being said, there are a few best practices that have been proven to encourage valuable connections on LinkedIn. In this blog post, we offer our best tips for helping lawyers write a LinkedIn summary that stands out.

4. Law Firm Target Audience: Reaching Your Ideal Client

Understanding your law firm’s target audience is essential if you want to find success with marketing. Reaching your ideal client will be very difficult if you don’t understand your target audience in depth. In this blog post, we cover how exactly firms can connect with their ideal client by researching their target audience.

5. 7 Tips for Lawyers on Writing the Perfect Social Media Bio

Similar to the LinkedIn summary, a social media bio is a user’s first impression. That means it’s of the utmost importance that lawyers get it right. In this blog post, we cover some essential tips on writing a social media bio that lawyers can use for every platform.

6. 10 Video Marketing Examples from Lawyers Doing it Right

As shown in our annual study of America’s top law firms, The Social Law Firm Index, video is all the rage right now. There are so many different ways law firms can leverage video to connect with their audience in a more digestible format. In this blog post, we cover 10 video marketing examples of lawyers who are doing it right.

7. LinkedIn for Lawyers: 12 Steps to The Perfect Profile

LinkedIn remains the number one professional networking platform, and for that reason, it is the leading platform for law firms and lawyers. With that being said, there’s a lot that goes into making a profile that checks all the boxes. In this blog post, we cover how lawyers can create the perfect profile in 12 easy steps.

8. Law Firm Social Media Strategy: The Ultimate Checklist

Social media is one of the most important channels for digital marketing. But there’s a lot that goes into creating a winning social media strategy. In this blog post, we make creating a social media strategy for your law firm easy by compiling our advice into a single convenient checklist.

9. Law Firm Corporate Social Responsibility Strategy

Corporate social responsibility has been at the forefront of many people’s minds this past year. However, there’s a right way to implement a CSR strategy and a wrong way. In this blog post, we cover the importance of CSR, how law firms can implement a CSR strategy, and even provide some examples of law firms doing it right.

10. The Relationship Between SEO for Lawyers and Social Media

Many law firms have a separate SEO and social media strategy, but few realize the two can work in tandem to drive digital marketing success. In this blog post, we explain exactly how the relationship between SEO and social media works in the legal industry.

Takeaway:

As this year wraps up, law firms should take a look at 2022’s trends and insights in the world of digital marketing to help formulate a strategy for 2023 and beyond. Want to advance your digital marketing efforts in 2023 but aren’t sure where to start? Our expert team can help your law firm with all aspects of a digital marketing strategy. Contact us today to get started.