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A feature that was popular among some users on Facebook is now available to small and midsize businesses. The new page experience was originally rolled out in 2021 to only creators, public figures, and subject matter experts. Now, the functionality is open to all businesses who want a cleaner and more streamlined experience on their […]

A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you some sort of value-added content (i.e. an eBook, […]

Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to cover how to use Twitter for law firms to increase search visibility. Twitter for Law Firms […]

If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity. Now, they are rolling out these features on a wider basis so that firms […]

Attorney search engine marketing is effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search behemoth has a global audience and audience data that is unrivaled. In this article, we provide you with two checklists — […]

Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law firm’s digital marketing campaigns and adding video to your website can boost Google rankings. If you’re looking to join the […]

When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need to become more effective at using this trail of digital evidence, which is called intent data, […]

Google Search Console has made some recent changes that will affect reporting in Core Web Vitals. The way that Core Web Vitals work impacts how your site performs in search, so these updates are worth learning about. Here’s what our SEO staff says you should know about the latest Google Search Console update for law […]

As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms including email, YouTube, Instagram, LinkedIn, etc. – and the right thumbnail can mean the difference between a viewer watching your […]

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and reliability. Blogs should be professional, but not too stuffy. They should be informal without being sloppy.  If that sounds […]

Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC campaigns. Follow our best practices to ensure that your law firm’s PPC campaigns […]

Any firm that hopes to grow needs to understand the expanding world of digital marketing. The problem is that the online landscape is so vast and quickly evolving, becoming effective in the space requires more bandwidth than most law firms have. Chances are, you’ll fare better with a digital marketing agency in your corner. Here’s […]