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Law firm digital marketing is a rapidly changing science. That means information becomes outdated quickly, and it can be difficult to know what’s true and what’s not. Even with the latest information available, there are still plenty of digital marketing myths out there. Here are some of the most common ones affecting law firms today. Myth […]

Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this post we are talking about creating client personas for your law firm. Here’s what you […]

Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on investment (ROI) is a key measurement of success for most marketing tactics. However, content marketing offers more than a simplistic financial return on […]

When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal following is easier said than done. While there are several factors that go […]

Want to generate more leads from your law firm’s website? Here are 15 tips on web marketing for law firms that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their websites. Yet too many legal professionals believe the common myth that once their website is up […]

One of our favorite topics to cover is LinkedIn for lawyers. That’s because it’s a powerful tool for legal professionals, whether they’re looking for career opportunities or new leads. It’s arguably the best platform for furthering your professional goals, whatever they might be. LinkedIn is constantly innovating and evolving, and job-seeking activity across the site is […]

B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-researched, and involved in purchase decisions.  According to research from Forrester, in recent years the average number of interactions required to make a buying decision jumped from 17 to 27 – a 59% […]

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of your online marketing and increase revenue significantly. However, a poorly chosen agency can do anything […]

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how you use all of the features LinkedIn offers. We’ve compiled several tactics […]

AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area. Calling AI the “most profound technology we are working on today,” he shared his belief that AI can help businesses achieve […]

Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media is becoming more prevalent for law firms. Should you invest in paid social media? Here’s what law […]

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]