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In marketing, the ability to understand your audience’s behavior and test new things is imperative. It’s great to come up with new creative, but it’s not always a good idea to blast it to your entire database without some feedback first. Is it possible to create a subset of a larger list that is actually […]

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise to understand SEO isn’t enough – experts rely on […]

Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest large brand to offer AI tools to its users. Here’s what you need to know.  HubSpot AI Tools […]

A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram growth without paying for followers (which you never want to do)?   A Reminder: Why You Shouldn’t Buy […]

Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out. According to the Content Marketing Institute, 69% of marketers send email newsletters, and 68% send emails with other content. That means there are a lot […]

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science, especially with Google’s ever-changing algorithms. Here’s what you need to know about conducting keyword […]

Lawyer and law firm directory listings are an often overlooked part of the Internet landscape. Many law firms work hard at building up their own website and social media presence, but don’t think very much about how they can utilize all of those third party sites that their audience may be interacting with. Because business […]

We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista). This has created an unparalleled challenge for new and established law firms as they struggle to break through the cluttered social media landscape to engage their […]

Hopefully, your digital marketing strategy is already full of video. If not, it should be! Video is crucial to an effective inbound marketing strategy. Reports show that 59% of marketers find video marketing to be at least somewhat effective for achieving their company’s overall business goals. You should know that your competitors are using video, […]

HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license the platform and then ask us to help them to use it effectively. Here are 35 tips for getting the most benefits from your law firm’s HubSpot investment.  Why HubSpot? Having a robust CRM system […]

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few months. Now, AI is easy to use and implement, and there are many benefits law firms can reap when they weld the technology effectively. Although AI seems complex […]

A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your law firm’s LinkedIn company page to better generate leads in 2023? Keep reading for twenty tactics to optimize your law firm’s LinkedIn company […]