The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms.
White & Case achieved the top Twitter ranking. A standout feature of the firm’s account was the use of original videos and infographics to engage followers.
We asked the top firms in each category to describe their experience and efforts in achieving success. Here’s a snapshot.
Twitter is an important part of our social media strategy
“Twitter is an important part of our social media strategy and we have become more focused in how we use it. Our Twitter results also reflect our increasing investment in innovative content and thought leadership which we believe has contributed to our ranking.” – Michael Hertz, CMO