How Professional Service Firms are Using Instagram: Best Practices for Law Firms
Did you know that Instagram has over one billion users and counting? In fact, the fan following, growth and engagement of Instagram is more than Facebook and Twitter combined! Instagram can be a valuable vehicle for your law firm to market its services, grow your practice, recruit new talent, and interact with clients. Incredibly, Instagram […]
How to Ensure Your Law Firm Survives and Thrives COVID-19
It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics that will distinguish your firm from the others in the midst […]
How Law Firms Can Get More Leads with Google Remarketing Ads
With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a surefire way for your law firm to […]
Podcast Ep. 116: What do clients expect from law firms in today’s “new normal”?
In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, […]
Unique Law Firm Instagram Accounts
It’s no secret that social media is an important digital marketing tool, but you may be asking yourself if Instagram is the right platform for your law firm. In short, the answer is a resounding yes. Law firms can use their Instagram accounts to accomplish a variety of marketing and business goals. For instance, Instagram […]
Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Rachel’s process is informed by nearly 20 years of experience as […]
UTM Tracking: What Are UTM Codes and How Can Law Firms Use Them?
A UTM parameter, or UTM code, is simply a tracking tag that you add to the end of a URL. By adding a UTM-parameter to your URL you can use monitoring tools like Google Analytics to measure where your traffic comes from and how visitors behave on law firm’s website pages. For legal marketers, this […]
A Comprehensive Guide to Law Firm Marketing Analytics
The only way to know if your law firm’s digital marketing efforts are meeting your goals is, of course, to measure results and track analytics. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. Legal marketers cannot rely on intuition alone to get their […]
Which Canadian Law Firms Have the Best COVID-19 Resource Centers?
COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive into the fifteen Canadian law firms that in our opinion have raised the bar […]
How Law Firms Can Use Paid Social Media for Lead Generation
Social media is much more than just a way to grow your law firm’s brand and connect with current clients. When done properly, you can actually use sites such as LinkedIn, Facebook, Twitter, and Instagram to generate real leads for your practice. Moreover, social media lead generation is cost effective. Keep reading for several lead […]
Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times
In this week’s episode, Guy Alvarez is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times. They canvass everything from law firm branding to social media marketing. Michael Mogill is Founder and CEO of the video marketing company, Crisp […]
How Law Firms Can Build Trust with Authentic Content During These Uncertain Times
Authenticity is one of the most basic tenets of law firm marketing, especially now in these uncertain times. The firm needs to be careful to not come off as opportunistic or insensitive. If all people see on your firm’s social media are awards, they’ll understand the expertise of the firm but may not necessarily see […]