Author: Talia Schwartz

10 Tips for Attracting Followers to Your Law Firm’s LinkedIn Page

If you follow our blog, then you understand that LinkedIn is one of the most powerful social tools for business development. When you put the effort in, you can use LinkedIn to generate leads, make connections, and build your brand. Think of the platform as a virtual networking room that never closes! It’s important to […]

A Checklist for Running a Successful Law Firm Marketing Campaign

If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite overwhelming and all too easy to lose track of. Many times, it’s tempting to dive right in and try to make […]

What Law Firms Need to Know About LinkedIn’s New Stories Feature

LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” – or content that is posted to a profile and disappears after 24 hours. Users can post text, videos, or images for a brief period (up […]

15 Twitter Metrics Your Law Firm Should be Tracking Today

Twitter is one of the world’s most popular social media platforms with over 335 million users. It’s no wonder so many law firms want to tap into the potential of Twitter for their own social strategies. The trouble is, most law firms don’t know how to optimize their efforts to get the most out of […]

How Lawyers Can Use TikTok To Generate Leads 

You’ve likely heard the buzz around popular social media platform TikTok, which now has 800 million monthly active users and is the third-most downloaded app globally. The social video sharing app allows users to craft short-form mobile videos — up to 60 seconds to be exact. And no, you don’t need to be a professional […]

Challenges and Benefits of Marketing Technology Adoption at Law Firms

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. Over time, marketing technology will continue to evolve and become more crucial in modern legal marketing campaigns, especially as more of us continue to work remotely. However, implementing, maintaining, and optimizing your law firm’s […]

12 Custom Google Analytics Reports Every Legal Marketer Needs

Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business development strategies. But Google Analytics surfaces so much data, it’s hard to know […]

Tips for a Successful Law Firm Social Media Strategy Amid COVID-19

COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education. This is the perfect time for law firms to amplify their social media marketing to build relationships with new and existing […]