Author: Talia Schwartz

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will […]

Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
 or prospect is typing, what keywords they’re using to find a law firm like yours, is a coveted insight because any […]

As we approach the end of 2020, we know one thing for sure: We’ve spent a lot more time on social media this year. In fact, Statista reported a 21% uptick in monthly social media usage. This isn’t at all shocking, as countries implemented stay-at-home orders in March due to the global pandemic. Throughout the […]

Today’s client or customer is more savvy than ever. They want reliable and credible information that makes them feel good about spending their money with your law firm. Not only that, they are turning to the internet for that information more than in the past. Research shows that over 80% of potential clients will think […]

Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time for blogging, let alone other important […]

As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading to meaningful results, you must have a method of measuring the return […]

So you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait – there’s more. Making the most of your webinar means putting in some extra effort after your webcam switches off. Here are 4 […]

On November 10th, we published the results of the 2020 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

These days, marketers have access to countless analytics and metrics. The difficulty can be distilling all of that data down into actionable insights. How do you measure success within your target market? How do you know if you’re really engaging with the audiences that truly matter? This is a big advantage of account based marketing […]

According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help generate or nurture leads through email campaigns. Many people […]

Since Instagram is so focused on visuals, legal marketers sometimes don’t pay as much attention to the captions – but that’s a mistake and a missed opportunity. Although Instagram is a visual medium, nailing your Instagram caption is just as critical as the photo (or video) itself. So what should you write and how do […]

If you follow our blog, then you understand that LinkedIn is one of the most powerful social tools for business development. When you put the effort in, you can use LinkedIn to generate leads, make connections, and build your brand. Think of the platform as a virtual networking room that never closes! It’s important to […]