Author: Talia Schwartz

Given the current situation of the coronavirus pandemic and social distancing protocols, it’s no surprise that law firm webinars are growing increasingly popular. Webinars provide lawyers with the opportunity to speak live to a large number of current and potential clients, no matter where they are in the world. Lawyers should follow this ultimate guide […]

With the World Health Organization (WHO) announcing the coronavirus as a global pandemic and implementing social distancing and quarantine standards, law firms are going the extra mile in communicating with clients and prospects to ensure they understand all of the associated legal and business implications of COVID-19.  Our team has been reviewing law firm websites […]

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from […]

If there’s one thing you want to avoid right now, it’s content fatigue. With so many law firms putting out the same type of educational content on Covid-19 topics, it can be easy to drown in the noise. How can you make your law firm’s content stand out, when everyone is writing and marketing about […]

In just a few short weeks, the coronavirus pandemic has upended all businesses across the world. Countless law firms have shut their doors, ordered telework, and continue to operate virtually. Fortunately, many courts are continuing to hold hearings by telephone and video conference, ensuring some measure of business continuity for firms. Regardless, the disruption to […]

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book, The Case for Culture. In his new book, Eric […]

Due to social distancing and lockdowns because of coronavirus (COVID-19) protocols, law firms across the globe cannot attend or hold their regularly scheduled networking events like conferences, panels or summits. Many law firms are worried about not able to manage their business development events calendar in 2020. They are realizing how canceling or postponing a […]

In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson […]

Business today is operating very differently than it was even one month ago. Many industries are being forced to work in ways that are totally new to them. Given the current situation of the coronavirus pandemic, the need to utilize remote working tools like video conferencing has become paramount to business continuity. Since now is […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. The coming weeks will present still further developments. With a new and unprecedented pandemic making its way through our country – and lawmakers and healthcare professionals doing their best to curb the spread – we are […]

Social media, used wisely and efficiently, can be an incredible tool to express your expertise and create connections. However, social media marketing can only work best if your law firm has an audience of engaged followers. But how do you build your social media audience? Although it takes time to build a vast audience, rest […]

The legal industry is experiencing volatile and dynamic changes as competition heats up and the pace of digital marketing innovation increases. Mobile devices have become the default, we’re seeing advances in artificial intelligence and machine learning, and social platforms have broadened their reach. Even the way audience data is being collected and managed online is […]