If you are wondering whether it is worth the time for your law firm to invest in Facebook ads, consider this: Daily users spend approximately 41 minutes each day on the social media platform. Clearly, Facebook is still extremely relevant. While all social media platforms offer varying benefits for advertising, Facebook is a smart choice for law firms who wish to directly reach consumers and target specific demographics. Paid social for law firms is a veritable treasure trove of leads, and if you’re not tapping into it you are likely missing out on an immense opportunity.
One of the reasons that many law firms do not try to harness the power of Facebook is that they simply do not know where to begin. The good news is that Facebook’s Creative Hub can help you create fantastic, powerful ads.
With Creative Hub, it’s easy to learn about Facebook’s various ad formats and even mock up designs. You can also use the Hub to collaborate with your design team prior to making ads live. Creative Hub speeds up the approval process by revealing exactly how the ad will look on both mobile and desktop. By starting a Creative Hub project, your entire team can work on your ad mockup. If you are concerned that your law firm is not large enough to make use of the Hub’s tools, there is no need to be worried. The Hub is designed to provide support to teams of all sizes.
Not sure where to begin? Among the excellent features offered by Facebook’s Creative Hub is the ability to view creative ad examples. These examples are offered in a variety of formats, so it’s likely you will find relevant examples to get your creative juices flowing. You also can learn about ad recommendations and specs.
When designing ads, it’s important to know how those ads will look to your customers. The Creative Hub allows you to view the ads through your customers’ eyes via preview mockups on both Instagram and Facebook. This ensures your ads are optimized for effectiveness and display.
Creative Hub also offers a Deliver Ad tool. This tool makes it easy to transmit completed ad mockups directly to Instagram and Facebook. With this streamlined process, there is a reduced chance of making mistakes.
Law firms that still rely exclusively on organic social are surely falling behind the competition. Paid social for law firms is equally as important as organic when it comes to a social media strategy. Regardless of the size of your law firm, if you’re looking to make more of an impact on social media, Facebook’s Creative Hub can help you do just that.
Please give us call if your’re interested in paid social for law firms and would like help advertising on Facebook or Instagram to help generate new leads.