Archives

Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following 15 lead generation tactics can be used by law firms of all sizes and practice areas. The key is to test and modify to make them work […]

You may have heard that artificial intelligence is “revolutionary” – and it is. AI is changing the way things get done in the modern workplace, and marketing is no exception. HubSpot has new tools powered by AI, and content creators can use them to make their jobs easier. Here’s what you need to know.  HubSpot […]

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM helpful because it forces collaboration between business development and marketing efforts and […]

Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your firm. In fact, resonance is the most important factor in whether or not your audience will take action.  […]

On July 3, a new app called Threads appeared on the App Store with a release date of July 6 being planned. Threads is a new social media platform developed by Meta, Facebook and Instagram’s parent company, which is being positioned as an alternative to Twitter. As many law firms start to learn about Threads, […]

Have you ever spent months developing a complicated workflow in HubSpot only to discover that it didn’t launch properly? Anyone who has created a robust lead nurturing campaign complete with branching logic understands how much work goes into it – and how nerve-wracking it can be to finally turn it “on”. How can you be […]

Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B testing, and LinkedIn has launched some new testing functionality to make this even easier. In this post, […]

In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different from firm to firm.  As you search for new opportunities to market your law firm online, keep in mind […]

Video presents the most opportunity for today’s marketers. Need some proof? 94% of video marketers say video has helped increase user understanding of their product or service, and 84% of marketers say video has helped them generate leads. There are many ways to leverage video on social media to increase your law firm’s engagement, boost […]

Over the past few years, people have grown more skeptical of what they see and read online. “Fake news”, privacy scandals, and security issues have eroded users’ trust in today’s digital landscape (for example, 37% of respondents to one survey use Facebook less as a result of the Cambridge Analytica data breach). Though the largest […]

High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can then take steps to increase site engagement and improve site performance by using these law firm website design […]

AI is a hot topic that has the potential to revolutionize the way marketers work. That being said, many digital marketing professionals are a bit hesitant to dive right in. After all, when something seems too good to be true, it probably is – right? If your gut is telling you that there might be […]