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Lawyer and law firm directory listings are an often overlooked part of the Internet landscape. Many law firms work hard at building up their own website and social media presence, but don’t think very much about how they can utilize all of those third party sites that their audience may be interacting with. Because business […]

We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista). This has created an unparalleled challenge for new and established law firms as they struggle to break through the cluttered social media landscape to engage their […]

Hopefully, your digital marketing strategy is already full of video. If not, it should be! Video is crucial to an effective inbound marketing strategy. Reports show that 59% of marketers find video marketing to be at least somewhat effective for achieving their company’s overall business goals. You should know that your competitors are using video, […]

HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license the platform and then ask us to help them to use it effectively. Here are 35 tips for getting the most benefits from your law firm’s HubSpot investment.  Why HubSpot? Having a robust CRM system […]

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few months. Now, AI is easy to use and implement, and there are many benefits law firms can reap when they weld the technology effectively. Although AI seems complex […]

A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your law firm’s LinkedIn company page to better generate leads in 2023? Keep reading for twenty tactics to optimize your law firm’s LinkedIn company […]

Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices operating regionally. There also tends to be a strong correlation between organic website traffic and local searches.  What does that mean […]

Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there. Sometimes legal marketers assume that Instagram isn’t really relevant to them, however, it’s important to maintain a strong presence on all social media […]

Web marketing for law firms isn’t just a fancy phrase anymore—it’s a necessity in a world where everyone Googles everything. Having a neat website, buzzing social media profiles, and eye-catching online ads is just the basic gear for law firms. It’s no secret that potential clients are now sleuthing around online before deciding who gets […]

If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content that people notice? And what do you do with it once it’s created? We are breaking down the basics […]

Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to engage with it. In fact, according to the DMA, 77% of email marketing ROI is realized by using segmented, targeted, and […]

AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this post, we’re exploring how AI can fit into a modern content marketing strategy.  Search Engine […]