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You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software – a one-stop-shop, if you will. It gives legal marketers everything they need to run multi-touch […]

To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small law firms can have a big impact in the digital space. If you have ever thought that your firm is too small to develop a dedicated SEO strategy, it’s time to change that thinking. Here’s our advice […]

From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box. Luckily, preventing your emails from being marked as spam is fairly easy once you understand these best practices: Why Do […]

Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously study paid advertising channels and learn new ways to improve performance. Here are some tips from some of the most knowledgeable PPC experts […]

The Power of AI for Law Firms Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a specific challenge, or craft new thought leadership, advanced generative AI […]

A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead generation tool. How would you go about doing that?  10 Tips On How To Optimize Your Website For Lead Generation  Ensure you have the basics down. Before […]

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the time or resources to scrub their CRM data – but they need to.  Have you heard the phrase “garbage in, garbage […]

If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder directly in the Google Ads user interface (UI), streamlining the entire audience creation process […]

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those people into the sales funnel with great content. This strategy is called Inbound Marketing. Multiple platforms […]

Search engine visibility is critical. In an increasingly digital world, potential clients are likely to find your law firm by performing searches online. The trouble is that many firms don’t have the resources or expertise to devote to a search engine optimization (SEO) strategy. In these cases it makes sense to hire an experienced, results-oriented […]

Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust in your website altogether. Whether you are going through a website refresh or creating a new site from scratch, […]

If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of creating compelling landing pages. In this post, we are laying out the process of creating impactful landing pages using […]