Archives

ChatGPT is a powerful research tool that can speed up many processes. Many digital marketers are using the platform in creative ways to make their jobs easier. Keyword research for law firm SEO is one such area. While ChatGPT shouldn’t replace traditional keyword tools or tactics, it can be a helpful supplement – leading to better […]

We all know that it’s difficult to improve what you can’t measure. Every marketer wants to create better touchpoints with potential clients and nurture engagement, but that is tricky if you don’t have a thorough understanding of a particular contact’s journey with your firm.  For HubSpot users, gaining insight into these nonlinear client journeys is […]

Google has just announced a new top-level domain for law firms- .esq. Google has traditionally offered just a few top-level domains like .com, .org, or.net. However, these domains did not allow websites to truly showcase their specific industry and business. Now Google is introducing 8 new TLDs, including .esq – short for esquire and the […]

If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social platform, your personal profile will thrive when you highlight your expertise and brand. By creating […]

Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case. Law firm content marketing is just as much a science as it is an art, and it’s more important than ever to […]

In marketing, the ability to understand your audience’s behavior and test new things is imperative. It’s great to come up with new creative, but it’s not always a good idea to blast it to your entire database without some feedback first. Is it possible to create a subset of a larger list that is actually […]

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise to understand SEO isn’t enough – experts rely on […]

Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A well-written case study is relevant to almost any audience across your client personas. For those just getting to know your firm, they […]

Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest large brand to offer AI tools to its users. Here’s what you need to know.  HubSpot AI Tools […]

A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram growth without paying for followers (which you never want to do)?   A Reminder: Why You Shouldn’t Buy […]

Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out. According to the Content Marketing Institute, 69% of marketers send email newsletters, and 68% send emails with other content. That means there are a lot […]

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science, especially with Google’s ever-changing algorithms. Here’s what you need to know about conducting keyword […]